What I like most about Aziz Ansari’s freshman novel is how it can be reapplied to so many vocations, not just our romantic lives. Social media has become as essential to public relations as the morning jolt of caffeine. While there is still a great value in working to...
Creating a content marketing strategy requires a great deal of time and research. By continually re-evaluating your strategy and implementing the latest optimization techniques, you can mitigate growing pains and continue trending towards success. What if we told you...
We’ve now reached the midpoint of the second month of election campaigning, and at this point all major Canadian party leaders are at the top of their respective social media games. Amongst all Twitter content either mentioning a federal party or its leader from...
Whether you’re guiding a Fortune 500 company through their product release strategy, or you’re part of a three-person team working in the founder’s basement, the game is still the same for the PR professional: get the company noticed, and for the right reasons. Public...
When you wake up in the morning, does the thought of media monitoring look like a 50-pound dumbbell sitting in the corner of your office? If so, you’re not alone. I happen to be a morning person: I’m at the gym lifting weights for two hours starting at 5 am each day...
***Spoiler Alert*** After Wednesday’s airing of episode 10 of the Amazing Race Canada in B.C.’s Okanagan Valley, we’re down to the final four teams with only two episodes remaining. Unfortunately for ex-boyfriend and girlfriend Dujean Williams & Leilani Ross, they...
It was bound to happen, eventually: The economy has now taken centre stage in Canadian election-related Twitter chatter. The incumbent Conservative government has been pushing its economic record and reputation, while opposition parties have criticized the government...
It’s finally here, the 2015 Toronto International Film Festival. The movies, the stars, the parties, the after-parties, more stars...it’s a date circled on the calendars of movie buffs for months. And as the excitement builds and bursts forth, Twitter devotedly...
People, especially doomsday preppers or survivalists, fear the unknown: a weather system may or may not bring destruction and power outages, or World War III may erupt at any moment. Hollywood doesn’t help either, with various disasters played out on the big screen in...
As communications professionals, we use social media every day. Yes, it’s a commitment—and because it consumes a fair chunk of our busy lives, we look for shortcuts. That’s why it’s time to go back to the basics—or for you newbies out there, start with the basics....
Early last week, news broke that Twitter shut down a network of 30 sites devoted to publishing deleted tweets from politicians around the world. The sites — collectively known as Politwoops — were managed by the Open State Foundation (OSF), which stated that Twitter...
Prior to Prime Minister Stephen Harper’s dropping of the writ on August 2, the economy appeared to be the forefront issue in the upcoming federal election, when voters would choose to either stay the financial course with the Conservatives or make a change and vote a...