When Burger King ran a series of full-page ads in the The New York Times and the Chicago Tribune proposing that McDonald’s team up with them on Peace Day for the “McWhopper”, its playful offering of the olive branch didn’t go so well. Would you like peace with that?...
Though it doesn’t have the ad power of the Super Bowl, and doesn’t attract the gamblers among us as much as March Madness, don’t cry for the US Open; it gets its fair share of attention. Starting Monday, August 31st in Flushing Meadows, New York, the fourth major on...
Question: Why has Donald Trump, at least until this point, done so well in Republican Party polling? Answer: It’s because he’s disrupted the landscape, whether it be by gliding down an escalator with his former model wife while blasting Neil Young, uttering...
Canadians are headed back to the polls on Monday, October 19, following the dropping of the writ on August 2 by Prime Minister Stephen Harper (commencing the longest election campaign period in Canadian history). All four major party leaders are now in full-on...
In episode 7, the Amazing Race Canada left the outdoor playground of Sudbury, Ontario and travelled to the city of Saskatoon, Saskatchewan. As mentioned in last week’s blog posting, the citizens of Sudbury mobilized during the previous airing of the Amazing Race...
As social media evolves, employers continue to utilize it as a tool to develop their businesses. In the past, we’ve analyzed the benefits of monitoring social media for growth hacking, customer service, media outreach, crisis management, and other public...
How much does Sudbury love the Amazing Race Canada? Enough to have a public airing of Episode 6 on a giant screen outside Science North and to generate an incredible 33.1 per cent of all tweets during the day of the show — almost twice the amount activity of the next...
With the Internet and social media providing the opportunity for complete strangers to become best of friends, the importance placed on relationship-building through digital channels—especially in media relations—is at an all-time high. Social media and online news...
On August 6, Jon Stewart signed off on the Daily Show for the last time. With the rise of the internet age, social media, and the 24 hours news cycle, it’s fair to say that journalism has drastically transformed over the past decade. In a rush to get stories out...
One of the great things about Amazing Race Canada is that it takes viewers to places around the country that few of us have ever heard of and turns them into ‘must-sees’ locales. The show acts as a highlight reel of our country’s hidden gems as contestants traverse...
Even people involved in emergency response who aren’t necessarily responsible for communicating with public audiences still need to be concerned with it. That’s because communication, including media relations, is central to any crisis. That’s the message from Thomas...
Spoiler Alert! On this week’s episode of Amazing Race Canada, contestants flew from Buenos Aires, Argentina back home to Canada, landing at Halifax Stanfield International Airport. The show saw a 5.0 per cent decrease in social media activity compared to last week’s...