Two nationwide surveys commissioned by the Marketing Executives Networking Group reveal consumers' and senior marketing executives' views on the digital marketing industry. The results indicate that companies' use of social media is perceived by both groups as...
ROI, Social Integration, Measurement Top Major Brand Challenges Social analytics platform Simply Measured this week announced the release of its 2015 Social Media Marketing Trends report, which highlights the confusion social marketers are expressing with regards to...
Traffic more than doubles since Q4 2014 The platform that describes itself as “easy to use and hard to explain” is no longer just the domain of angsty teenagers and fandom, according to a recent report from a leading web company. The sometimes-dismissed Tumblr — which...
Manta Survey Shows SMBs Think Facebook Returns the Most Value A new survey from small business consultants Manta reveals more than half of small business owners (59 percent) don't see a return on investment from their social media efforts. The usual lineup of social...
On this week’s BNN’s The Disruptors, Bruce Croxon and Amber Kanwar conduct interviews with Wattpad, Pressboard, and Eyecheck. They also discuss Sofia Vergara and Snapchat, Uber delivery service VS FedEx, Facebook’s partnership with newspaper publishers, and Jim...
I've met so many small business folk lately who profess a desire to wage content PR campaigns, then continue to invoke a long list of lame excuses not to, even though in their heart of hearts they know they need to work to build their businesses. Anyway, here's a list...
As a result of changes implemented by Facebook on May 1, the ability to perform keyword searches is now gone from the Facebook monitoring experience. Instead, only Facebook page monitoring will be supported through the social network’s Application Programming...
According to the Pew Research Center, 74% of all internet users use social media. Though this percentage is taken from a study performed in January 2014, it’s safe to assume that the number has only increased. It’s undeniable that social media has become an important...
It’s now the third week of BNN’s The Disruptors and the show’s co-hosts Bruce Croxon and Amber Kanwar are really finding their groove. Interviews with potential disruptors — such as Kanwar’s interview with Brainsights — are interesting, but most compelling are the...
Customer loyalty is extremely important to any brand. But when it comes to soft drinks, beer, wine, and spirits, people want consistency. These types of consumer products evoke emotions and even help define the person consuming them. So when companies change...
Politicians of all stripes and affiliations know just how important it is to get their campaign off on the right foot. Naturally a huge part of that is initially announcing your campaign, along with getting traction on that announcement both in traditional and social...
Now that The Disruptors’ maiden episode is out of the way, BNN’s latest business show on disruptive companies and technology can now concentrate on building its following. Before last week’s premiere, co-hosts Bruce Croxon and Amber Kanwar did the traditional media...