When artificial intelligence pioneer Geoffrey Hinton gave up his CEO position at Google earlier this year on his mission to sound the alarm about the dangers of the AI he helped create, he wasn’t necessarily referring to the tech itself, but rather the risks of...
Food brands are all in for ESG-compliant production, but a smorgasbord of obstacles stands in the way
With consumers now expecting food and beverage brands (among others) to commit to ESG standards, most industry leaders expressed a strong desire to embrace those objectives in a new survey, and are seeking the ability to stand behind claims to ensure that ingredients...
Despite reputation risks, 7 in 10 CEOs acknowledge the bottom-line importance of supporting social and political causes
Middle-market CEOs have a brighter outlook as we head into fall than they did at the start of Q2, according to the latest research from accounting and advisory firm Marcum and Hofstra University’s Frank G. Zarb School of Business. Brand Purpose appears to be on their...
How resilient is your brand? New research reveals how companies can fortify their business as the economic and AI-enabled landscapes evolve
In today’s marketplace, resilience is a critical business asset. Not only are companies fighting against a fragile economy, but they’re also scrapping with competitors in the race to achieve AI-powered industry dominance. New research from crisis management and AI...
Most companies worldwide say they support DEI initiatives and many say they’re taking action—but 75 percent of consumers don’t believe them
Edelman’s most recent Trust Barometer in January 2023 had some uplifting news for the business world, revealing that business was the most trusted institution globally, with 60 percent of people saying they trusted businesses at least somewhat. Of course, given the...
As employee engagement challenges mount, CEOs worldwide turn their focus to company culture as a leadership imperative
The internal tide is swelling within companies worldwide as leaders struggle to adapt to new workplace challenges, including the ever-evolving hybrid work model, the imminent effort to hone workers’ skills—and win their trust—an AI becomes a central strategy, and of...
As companies prepare for upskilling workforces in the age of AI, new HR survey identifies the most in-demand human skills to focus on
Businesses are ready to put AI to work in full force, but nearly all companies are having to slow down their approach because (among other reasons) most employees are not knowledgeable enough about how to employ the tech to use it responsibly. New research from...
The looming AI skills crisis: Leaders are ready to deploy it widely, but most workers say they don’t know how to use it—what’s the plan?
There are certainly broad issues that business leaders, IT, communicators and other managers are facing with deploying AI at a grand scale—security, data accuracy, ethics and responsible use, for starters—but when it comes to day-to-day use, there’s no greater...
4 in 5 back-to-school shoppers are heading to stores: Price, availability and safe store environment are the most important factors
A recent report showed us that this year’s back-to-school shoppers were (under certain conditions) remaining loyal to the brands they purchased from in past years, and new research from retail solutions firm Sensormatic Solutions reveals another old-school shopping...
The potential—and pitfalls—of AI for brands: New research examines how CX is impacted by marketers’ decisions, and how AI should be used
On more than one occasion—including the notorious about-face of AI pioneer and former Google CEO Geoffrey Hinton—the potential danger of artificial intelligence in the hands of unscrupulous marketers has been red-flagged, even from within the industry. And that...
Most companies lack a cohesive generative AI strategy: New research shows how short-sighted AI deployments make brands vulnerable to risks
Yes, generative AI is everything they say it is, and most likely more resourceful than we currently realize. And while business leaders are tripping over each other in a mad rush to get the wunderkind tech deployed, new research from AI communication assistance firm...
ROI of sustainability: Businesses facing pressure from corporate directors to demonstrate how ESG goals support corporate strategy
Sustainability has become a major focus of companies around the world—because of consumer expectations, of course, but also as a business strategy to build stakeholder trust that will strengthen resilience. But to the latter point, new research from leadership...












