Brand communicators are aware of the benefits of omnichannel strategies, which allows them to reach a wider audience of customers and prospects by targeting various sub-sectors where they live. And with the increasing influence and impact of brand apps on purchasing...
4 in 5 Gen Zers say multicultural and diverse communities largely shape brand preferences, along with more than half of the general population
Multicultural marketing has been a hugely important strategy for directly and appropriately targeting an increasingly diverse population to widen brand reach, but new research from marketing and advertising tech platform Direct Digital Holdings shows this approach...
From the Great Resignation to the Great Talent Stagnation: 2024 career optimism study reveals how employers get staffing back on track
They say good help is hard to find, and they aren’t kidding. Skilled talent has become as precious as gold in today’s workplace, and if you ask workers, leaders aren’t really helping much. Looming fears of job loss—whether it be AI, inflation, poor skillsets, or...
AI-powered cyberattacks are more sophisticated than ever—and leaders are unprepared for the new wave of threat vectors
Cyberattacks have posed a red-alarm level of crisis threat for some time now, but the rise of AI has not only expanded business possibilities, it has given e-predators a similarly unlimited capacity to instigate attacks—and companies have never been more vulnerable,...
Ethics and compliance: In an age of AI, remote work, and new regulations, ethics programs turn focus to risk mitigation and analysis
In the rapidly changing workplace environment, companies are choosing to prioritize managing and avoiding risk in their ethics and compliance (E&C) decisions, reveals a news study from E&C solutions firm LRN Corporation. The research found that risk mitigation...
2024 women in leadership: Challenges are fueled by a resurgence of traditional values, a widening leadership gap, and the need for DEI initiatives
Despite intermittent progress, challenges for women for ascending to leadership positions in business continue to manifest. New research from SMB-focused hiring firm Wizehire sheds light on the changing perception of women in leadership and the barriers they face,...
How AI enhances video accessibility: Businesses are leveraging AI to make video content more inclusive, engaging, and far-reaching
Like everything else in its path, AI is reshaping how companies are making marketing videos more inclusive and accessible. New research from business video marketing platform Wistia reveals that the use of AI to enhance video accessibility dramatically increased in...
Unpacking digital platforms, multimedia engagement, and other key PR trends
With new AI technology advancing daily and content strategy evolving, public relations professionals must find ways to keep up. It is not easy staying up-to-date with all of the latest and emerging channels to share information. While it can be difficult to figure out...
The cybersecurity threat landscape is evolving rapidly—and just 3 percent of businesses globally are prepared: New Cisco report offers a deep dive
Businesses are poised to turn the corner this year on the road to AI Maturity, but e-predators are also amping up their malicious sophistication, and posing threats now that could catch nearly all companies and IT departments with their guards down. New research from...
The new workforce: Burdened in a state of permacrisis, today’s employees need leaders to care more about their lives outside of work
Although we’d all like to think the pandemic is fully in the rearview mirror by now, complications born of that era of restricted lifestyle continue to manifest and reach new levels of complexity—and the workplace is becoming the petri dish where this scenario is...
Sustainability supersedes price and convenience in purchasing priorities: Where consumers stand on eco-shopping and brand credibility
Even in an unstable economy, consumers overwhelmingly say they would fork over a few more dollars for products from brands and retailers that have a proven track record on sustainability support and action. New research from digital supply chain transformation firm...
AI investment remains top priority—even though companies are losing millions yearly on underperforming AI models due to poor data and skills
AI arrived with a bang to redefine business operations, but even though the tech is ready to go next-level, many companies are hamstrung by a lack of the high-quality data necessary to move at the speed of AI, as well as a shortage of AI skills among the workforce....