In the post-pandemic Zoom age, after years of virtual conferences and events, brands and businesses may have gotten too comfortable with that two-dimensional format, even though they all tend to look and feel the same—in short, unmemorable. But the bland impact...
Despite rising inflation and fears of a recession, enthusiasm for supporting small businesses remains strong heading into the 2022 holiday season, new research from small biz digital marketing platform Constant Contact. The firm’s second annual Small Business Now...
Among the many shakeups caused by the pandemic, the ever-shifting “new normal” workplace is one of the most significant—and its effect on leadership is now being realized. A new study from research consortium Future Forum reveals that executives’ work-experience...
The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands' entry into virtual environments—and have a long wish list of...
Technology plays a major role in virtually every facet of business, and keeping up with the latest trend in the fast-moving field of tech is critical for strategic success. With the new year fast approaching, business insights firm Gartner has released its list of...
Women leaders are switching jobs at the highest rate in years, and at a much higher rate than men in leadership—and companies that don't take action in response to this trend are at risk of losing hard-won progress toward gender equality, new research from LeanIn.Org...
New Forrester research finds that governments, investors, consumers, and companies worldwide are stepping up to invest in and embrace more sustainable solutions to combat climate change. The research and advisory firm estimates that the US and the EU alone are...
When it comes to taking a stand on societal issues, consumers and stakeholders have made clear that your brand or business’s values are important—but only to the extent that your actions back up your words. And that level of action—identified as “corporate character”...
Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021. New research from Nielsen...
Even though virtually all (98 percent) global business leaders cite environmental, social and governance (ESG) as a top factor in business success, only 25 percent of North American respondents think that prioritizing an ESG strategy will be an 'extremely important'...
New research from MIT Technology Review Insights affirms AI and data management as essential pillars to enterprise success—and the majority of survey respondents cited data mismanagement as a critical factor that could jeopardize their company's future AI success. The...
Nearly two-thirds of consumers polled in a new survey are less confident in the economy than a year ago, and 76 percent of them are spending less money. The new research from customer engagement firm Verint reveals how retail marketers can boost their chances of...