Creating a business of your own can be incredibly rewarding if you play your cards right. A more universal truth about starting a company is that it’s often very stressful. There will be many factors that need to be taken into account and appropriately addressed for...
The vaccine rollout and subsequent reduction in COVID-19 cases is giving parents and students hope for a return to normalcy this fall—and retailers are ready to bask in that enlightenment, new research from Deloitte reveals. The overall outlook heading into the school...
One aspect of business management that many struggle with initially is getting the most out of their team. It can be hard to know how to manage, motivate, and support staff so that they can perform to their full potential, but this does become easier with time, and it...
As Generation Z matures and heads en masse for the workforce, new research from global marketing agency LEWIS, conducted in support of the global HeForShe movement, shows the expectations Gen Z has of companies and CEOs—revealing the importance of values and diversity...
“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s...
There are lots of channels out there, and plenty of opportunities for brands to connect with consumers. But Americans are clear fans of texting, and brands should take advantage of this always-engaging platform by using the right approach, reveals new research from...
Once customer behavior is analyzed successfully, businesses can engage people more effectively. Studying consumer buying behavior leads to a greater understanding of the expectations of customers. By assessing what leads a consumer to decide on a product, a business...
Nearly half (47 percent) of U.S. consumers shop online more often today than they did before the pandemic, but as mask mandates ease, stores reopen and more than half of eligible U.S. citizens are vaccinated, according to new research from tech commerce solutions firm...
This month marks three years since the first medical cannabis prescription was granted on the NHS to nine-year-old boy Alfie Dingley. This decision by then Home Secretary Sajid Javid led to a law change on 1st November 2018, which enabled medicinal cannabis to be...
Even as the COVID crisis shifts gears and communicators look to restoring their worlds—and their operations—to normal, there’s still plenty of concern about what “normal” will look like. New research from creative studio Shaped By finds that tech marketers looking to...
Consumers’ expectations of brands and businesses to embrace greener strategic goals and broader stakeholder support are getting more attention on executive agendas, according to research from supply chain risk management firm Avetta. The firm’s new exec survey finds...
Have you heard the news? Business chat isn’t just for customer service anymore. In fact, chat is poised to be the next big thing for U.S commerce, with 82 percent of millennials wanting to make purchases via chat apps like the ones they use to talk to friends and...