PR Measurement: Turning Insights Into Impact
A video panel with 3 measurement experts on proving PR’s influence. In this special presentation, Ann-Sofie Krol (byBrick Insight), Susan Darch (Travel Alberta), and our very own Pragya Dubey will discuss the present and future of PR measurement.
- Teens’ views on activism and cause marketing—why it matters for brands
- How brands can nurture and grow a positive reputation
- Latest profitability report shows PR rebounding from 5-year slip
- 84 percent of marketers lack insights into e-commerce purchase behaviors
- 5 ways airlines can build stronger relationships to gain loyalty