STEPPS success stories

STEPPS success stories

People love a good success story. But maybe no one likes them more than Jonah Berger. The bestselling author of Contagious: Why Things Catch On and future star of our next webinar, Dr. Berger has spent the last decade researching what makes things popular. From the...
The best of Katie Paine – Part I

The best of Katie Paine – Part I

Katie Paine. The Measurement Queen. The Queen of Metrics. Seshat the Goddess. And, her most noble title…*sound the trumpets*…contributor to the Agility PR Solutions blog. Since March 2017, the measurement pioneer has been writing a monthly article for us....
AVE alternatives: There is life after ad value equivalency

AVE alternatives: There is life after ad value equivalency

I sense a creeping panic setting in at many PR agencies and in-house PR teams. Their favorite fictitious metric, known as Ad Value Equivalency (AVE), is slowly but surely disappearing from measurement tool boxes around the world. As I’ve written before, both AMEC and...
How to be a PR Superstar Using Data [Webinar Recap]

How to be a PR Superstar Using Data [Webinar Recap]

On July 26, 2017, Bulldog Reporter presented a webinar by Serena Ehrlich titled Monitor, Measure, Evaluate, Evolve. Here is a recap of what Business Wire’s Director of Social and Evolving Media had to teach us. Our recent webinar, Monitor, Measure, Evaluate,...
The data revolution has arrived

The data revolution has arrived

The communications measurement world has been talking about the “coming data revolution” for years. I’ve got news for y’all. It’s here. I was at the 2017 PRSA Maryland Annual Conference and noticed a breakout session called “Measuring up: Concrete Ways to Show the...
Could it finally be the end of AVEs?

Could it finally be the end of AVEs?

At the 2017 AMEC Global Summit in Bangkok last month, AMEC Chairman Richard Bagnall announced an initiative that might spell the end of AVEs. It includes a pledge that would see members cease providing AVEs by default to any client, as well as have them send...
Media QUALITY is what matters

Media QUALITY is what matters

In 2010, the definition of success in the PR industry changed forever. This was the year when PR pros from all over the world gathered in Barcelona to reach a consensus on the seven principles of PR measurement — the aptly named Barcelona Principles. These new...
Stop Doing Stupid Stuff [Webinar Recap]

Stop Doing Stupid Stuff [Webinar Recap]

On April 25, 2017, Bulldog Reporter presented a webinar by Katie Paine titled Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions. Here is a recap of what the Measurement Queen had to teach us. It began with the revelation that only five percent of...
The AMEC framework and standardizing PR measurement

The AMEC framework and standardizing PR measurement

No matter what industry you’re in, the standardization of measurement is crucial. A lack of measurement standardization can lead to disasters, including in some of the world’s most high-tech industries: think of the metric mistake that botched the Mars...
#MendesArmy blitzes the Juno Awards

#MendesArmy blitzes the Juno Awards

For the second year in a row, #MendesArmy took over the Juno Awards. Yes, Shawn Mendes was this year’s Fan Choice award winner at the annual Canadian music award show. And really, it wasn’t even close. That’s thanks to the rank and file of the...
12