![Media Relations: 4 Reasons It’s Not Working For You [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/10/illustration-graduate-on-a-laptop-on-a-cloud-01.jpg)
4 ways your competitors are using media monitoring
We’ve been in the media monitoring game for a long time, and over the years we’ve seen many creative and effective ways organizations and PR agencies leverage media monitoring. We’d like to share some of the most tried and true ways that organizations,...
Media monitoring can help
You have to listen to learn. If you want to evolve as a communicator, you need to actively listen to what’s going on around you. Only by listening will you know how you should change your behavior to take advantage. And monitoring, at its core, is just a fancy...
Media relations: 4 Reasons It’s Not Working For You [Webinar Primer]
The following is a taste of what you’ll learn later this month (October 24 for our U.K. friends; October 25 for those in North America), when journalist-turned-PR pro Katy Pollard presents her Bulldog webinar, Media Relations: 4 Reasons It’s Not Working...
Choosing media monitoring software? 6 questions to ask first
Choosing media monitoring software is important; it can simplify your life by tracking coverage of your organization, your competitors, and trending topics across your industry. It’s a good thing to get. It’s also a good thing to make sure you get the one...
Influence? What’s that?
Influence is a lovely word. Brands that don’t have it want it, and brands that have it, well, they’re golden. But what does it mean? Ask any PR department or agency if they have an “influential” top tier media list they work from, chances are very good they’ll say,...
5 tips on building your personal brand
Just like everyone’s a critic, everyone’s also a brand. It’s a fact of the modern world that there isn’t a single person you know who isn’t in the midst of building their personal brand. With every photo and blurb posted to social media,...
4 steps to building your own brand advocacy program
The following is an excerpt from “A Pretty Decent Guide to Brand Advocacy“, a whitepaper devoted to what some have called the “Holy Grail” of marketing. Brand advocacy works because recommendations from friends and family are the most trusted...![The world’s response to Rolling Stone’s Justin Trudeau profile [Heat Maps]](https://www.agilitypr.com/wp-content/uploads/2017/08/jt-looking-up.jpg)
The world’s response to Rolling Stone’s Justin Trudeau profile [Heat Maps]
When Rolling Stone’s Stephen Rodrick wrote his August cover piece fawning over Canadian Prime Minster Justin Trudeau, he was likely anticipating some backlash from right-of-centre readers. What he was likely not expecting, was an international response over...
AVE alternatives: There is life after ad value equivalency
I sense a creeping panic setting in at many PR agencies and in-house PR teams. Their favorite fictitious metric, known as Ad Value Equivalency (AVE), is slowly but surely disappearing from measurement tool boxes around the world. As I’ve written before, both AMEC and...![How to be a PR Superstar Using Data [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/07/illustration-tablet-graphs.jpg)
How to be a PR Superstar Using Data [Webinar Recap]
On July 26, 2017, Bulldog Reporter presented a webinar by Serena Ehrlich titled Monitor, Measure, Evaluate, Evolve. Here is a recap of what Business Wire’s Director of Social and Evolving Media had to teach us. Our recent webinar, Monitor, Measure, Evaluate,...
Media QUALITY is what matters
In 2010, the definition of success in the PR industry changed forever. This was the year when PR pros from all over the world gathered in Barcelona to reach a consensus on the seven principles of PR measurement — the aptly named Barcelona Principles. These new...LATEST WEBINAR
PR Measurement: Turning Insights Into Impact
A video panel with 3 measurement experts on proving PR’s influence. In this special presentation, Ann-Sofie Krol (byBrick Insight), Susan Darch (Travel Alberta), and our very own Pragya Dubey will discuss the present and future of PR measurement.
