![Media Relations: 4 Reasons It’s Not Working For You [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/10/illustration-graduate-on-a-laptop-on-a-cloud-01.jpg)
by Marcus Kaulback | Oct 25, 2017
On October 24, 2017, Bulldog Reporter presented a webinar by Katy Pollard titled Media Relations: 4 Reasons It’s Not Working For You. Here is a recap of what the journalist-turned-PR pro and founder of Listening Pig PR had to teach us. Like every good...
by Cara Valle | Oct 24, 2017
We’ve been in the media monitoring game for a long time, and over the years we’ve seen many creative and effective ways organizations and PR agencies leverage media monitoring. We’d like to share some of the most tried and true ways that organizations,...
by Marcus Kaulback | Oct 20, 2017
You have to listen to learn. If you want to evolve as a communicator, you need to actively listen to what’s going on around you. Only by listening will you know how you should change your behavior to take advantage. And monitoring, at its core, is just a fancy...
by Katy Pollard | Oct 11, 2017
The following is a taste of what you’ll learn later this month (October 24 for our U.K. friends; October 25 for those in North America), when journalist-turned-PR pro Katy Pollard presents her Bulldog webinar, Media Relations: 4 Reasons It’s Not Working...
by Marcus Kaulback | Sep 27, 2017
Choosing media monitoring software is important; it can simplify your life by tracking coverage of your organization, your competitors, and trending topics across your industry. It’s a good thing to get. It’s also a good thing to make sure you get the one...
by Katie Paine | Aug 24, 2017
Influence is a lovely word. Brands that don’t have it want it, and brands that have it, well, they’re golden. But what does it mean? Ask any PR department or agency if they have an “influential” top tier media list they work from, chances are very good they’ll say,...
by Marcus Kaulback | Aug 9, 2017
Just like everyone’s a critic, everyone’s also a brand. It’s a fact of the modern world that there isn’t a single person you know who isn’t in the midst of building their personal brand. With every photo and blurb posted to social media,...
by Marcus Kaulback | Aug 8, 2017
The following is an excerpt from “A Pretty Decent Guide to Brand Advocacy”, a whitepaper devoted to what some have called the “Holy Grail” of marketing. Brand advocacy works because recommendations from friends and family are the most trusted...
![The world’s response to Rolling Stone’s Justin Trudeau profile [Heat Maps]](https://www.agilitypr.com/wp-content/uploads/2017/08/jt-looking-up.jpg)
by Myles Leach | Aug 2, 2017
When Rolling Stone’s Stephen Rodrick wrote his August cover piece fawning over Canadian Prime Minster Justin Trudeau, he was likely anticipating some backlash from right-of-centre readers. What he was likely not expecting, was an international response over...
by Katie Paine | Aug 1, 2017
I sense a creeping panic setting in at many PR agencies and in-house PR teams. Their favorite fictitious metric, known as Ad Value Equivalency (AVE), is slowly but surely disappearing from measurement tool boxes around the world. As I’ve written before, both AMEC and...
![How to be a PR Superstar Using Data [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/07/illustration-tablet-graphs.jpg)
by Cara Valle | Jul 27, 2017
On July 26, 2017, Bulldog Reporter presented a webinar by Serena Ehrlich titled Monitor, Measure, Evaluate, Evolve. Here is a recap of what Business Wire’s Director of Social and Evolving Media had to teach us. Our recent webinar, Monitor, Measure, Evaluate,...
by Whitney Zelmer | May 11, 2017
In 2010, the definition of success in the PR industry changed forever. This was the year when PR pros from all over the world gathered in Barcelona to reach a consensus on the seven principles of PR measurement — the aptly named Barcelona Principles. These new...
