4 ways your competitors are using media monitoring

4 ways your competitors are using media monitoring

We’ve been in the media monitoring game for a long time, and over the years we’ve seen many creative and effective ways organizations and PR agencies leverage media monitoring. We’d like to share some of the most tried and true ways that organizations,...
Media monitoring can help

Media monitoring can help

You have to listen to learn. If you want to evolve as a communicator, you need to actively listen to what’s going on around you. Only by listening will you know how you should change your behavior to take advantage. And monitoring, at its core, is just a fancy...
Influence? What’s that?

Influence? What’s that?

Influence is a lovely word. Brands that don’t have it want it, and brands that have it, well, they’re golden. But what does it mean? Ask any PR department or agency if they have an “influential” top tier media list they work from, chances are very good they’ll say,...
5 tips on building your personal brand

5 tips on building your personal brand

Just like everyone’s a critic, everyone’s also a brand. It’s a fact of the modern world that there isn’t a single person you know who isn’t in the midst of building their personal brand. With every photo and blurb posted to social media,...
4 steps to building your own brand advocacy program

4 steps to building your own brand advocacy program

The following is an excerpt from “A Pretty Decent Guide to Brand Advocacy“, a whitepaper devoted to what some have called the “Holy Grail” of marketing. Brand advocacy works because recommendations from friends and family are the most trusted...
AVE alternatives: There is life after ad value equivalency

AVE alternatives: There is life after ad value equivalency

I sense a creeping panic setting in at many PR agencies and in-house PR teams. Their favorite fictitious metric, known as Ad Value Equivalency (AVE), is slowly but surely disappearing from measurement tool boxes around the world. As I’ve written before, both AMEC and...
How to be a PR Superstar Using Data [Webinar Recap]

How to be a PR Superstar Using Data [Webinar Recap]

On July 26, 2017, Bulldog Reporter presented a webinar by Serena Ehrlich titled Monitor, Measure, Evaluate, Evolve. Here is a recap of what Business Wire’s Director of Social and Evolving Media had to teach us. Our recent webinar, Monitor, Measure, Evaluate,...
Media QUALITY is what matters

Media QUALITY is what matters

In 2010, the definition of success in the PR industry changed forever. This was the year when PR pros from all over the world gathered in Barcelona to reach a consensus on the seven principles of PR measurement — the aptly named Barcelona Principles. These new...
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