9 podcasts to which PR pros need to subscribe

9 podcasts to which PR pros need to subscribe

As a PR pro, do you ever truly stop thinking about your work, even after a long day/month/year? We know the answer is probably “no”. In today’s fast-paced public relations world, we all have to stay on top of the latest updates and trends – and hands-free...
4 ways to get micro-influencers working for you

4 ways to get micro-influencers working for you

The science is in and the word is out: micro-influencers are better brand boosters than their millionaire-follower peers. The main reason is that micro-influencers (we’ll call them MIs) have quality social relationships — there’s a genuineness about them...
The ultimate guide to micro-influencers [Infogif]

The ultimate guide to micro-influencers [Infogif]

Shane Barker — he of digital marketing consulting renown and co-host of micro-influencers: a micro-webinar — and his Gifographics.co team created this nifty thing. Let it be your guide to the strange and exciting world of micro-influencers. For more insight on how to...
Not Your Average Micro-Influencer Webinar [Webinar Recap]

Not Your Average Micro-Influencer Webinar [Webinar Recap]

On August 29, 2017, Bulldog Reporter presented a webinar by Shane Barker titled micro-influencers: a micro-webinar. Here is a recap of what the influencer marketing guru had to teach us. Our recent webinar looked at a topic generating a lot of buzz lately among PR and...
Top PR micro-influencers

Top PR micro-influencers

Micro-influencers. There’s that term again. Seems to be popping up everywhere these days, doesn’t it? But with good reason. To wit, 82% of customers surveyed by Experticity said they would be very likely to follow a recommendation from a micro-influencer....
5 tips on building your personal brand

5 tips on building your personal brand

Just like everyone’s a critic, everyone’s also a brand. It’s a fact of the modern world that there isn’t a single person you know who isn’t in the midst of building their personal brand. With every photo and blurb posted to social media,...
#MendesArmy blitzes the Juno Awards

#MendesArmy blitzes the Juno Awards

For the second year in a row, #MendesArmy took over the Juno Awards. Yes, Shawn Mendes was this year’s Fan Choice award winner at the annual Canadian music award show. And really, it wasn’t even close. That’s thanks to the rank and file of the...