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Sharon Reis, Principal, The Reis Group

by | Apr 9, 2019

The Reis Group was a Silver Award winner in the “Best New Agency” category in Bulldog’s 2018 Stars of PR Awards.

Sharon Reis, Principal, The Reis GroupLength of PR career (so far): 25 years

Your most memorable campaign: Launching the first ever Colorectal Cancer Awareness Month

Number of 2 a.m. calls from a client this month: None!

Best thing about working at your agency: The culture of support, respect, and building on each other’s strengths.

Last time you didn’t do any work all weekend: I can’t remember! Is that even possible in this industry?

Most misunderstood thing about PR: It is not about being a people person.

Most interesting thing about your job: The issues we work on are truly meaningful and the leaders and scientists are mind-blowing smart.

Number of meetings you were in last week: Hmmm. Do I really want to share that number? Let’s say more than 20, including both internal and external meetings.

Your nightmare client in 3 words:  Disrespectful, lazy, uncaring

Rate your math skills from 1-10: 8

Best advice to a PR student: Work hard and give it your all. You get out of it what you put into it, so always aim for more than 100 percent.

What do you read daily? All the news I can get on my phone. My favorite news source is 60 minutes. I learn so much from their stories.

Sharon Reis, Principal, The Reis GroupFavorite way to de-stress: Meditation. It is truly a game-changer and takes practice and patience.

The moment you realized PR is more fun than you thought it would be: The day we opened The Reis Group, I realized that PR can be a lot of fun with the right team around you.

Worst PR crisis in the news this year so far: The college admissions cheating scandal

Favorite non-work hobby: I am surprising myself with this answer, but I love cooking healthy, gourmet meals for my family on the weekend and prepping meals for the first part of the week. American’s Test Kitchen is my go-to source for delicious and fancy recipes.

Cocktail of choice: Cosmopolitan with Ketel One vodka and Cointreau. I’ve been drinking it for years. When I find something I like, I tend to stick with it.

Childhood “dream job”: Marine biologist or a baseball announcer

Your next big adventure: A safari

Your ideal Saturday: Working out, spending the day with my daughters and having a nice dinner with my husband and friends.

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