PR Tools

Here’s an up-to-date collection of PR Tools. We will be updating this page with new resources throughout the year, so make sure to check back often!

DIY: A guide to keyword monitoringDIY: A guide to keyword monitoring

Monitoring traditional and social media can be an intimidating task, especially if you have no idea how to go about it. Monitoring for mentions of your company is usually a great place to start, but what about that spokesperson who seems to get a lot of press, or that competitor who’s developing new products to compete with your company? [Read More]


8 Lessons in crisis communications8 Lessons in crisis communications

Crisis communications management isn’t a “one-and-done” effort: It is a fluid strategy that continues to evolve as a business uncovers new potential risks, acquires a better understanding of their competitive landscape through media monitoring, and learns from previous emergency scenarios. [Read More]


DIY: A media monitoring auditDIY: A media monitoring audit

When it comes to the tools your business uses to expand and grow, it’s important to routinely perform an audit to ensure they’re still meeting both your current, and future, needs. [Read More]


How to write a press releaseHow to write a press release

The basics to crafting a compelling press release are just that ━ basic. Less well-known are the pitfalls that need to be avoided in order to to get your release noticed and covered. Here are some of those things that savvy public relations experts should never do with their releases. [Read More]