Top 10 U.K. Social Media Influencers in Finance
Using our extensive media database, we compiled a list of the top 10 social media influencers throughout the United Kingdom operating in the Finance space. Our solution makes it easy to find — and connect with — the influencers that matter to you.
Create custom media lists that are automatically updated, send multimedia emails, and track who opened emails and where they clicked, all right from the platform itself. And our module, Influencer Streams, shows you exactly what influencers are talking about on social media, so you can personalize pitches and amplify your message.
*Data as of August 2025
1. Mark Tilbury
YouTube: @marktilbury – 6.28M subscribers
Bio: Mark Tilbury is a self-made millionaire and entrepreneur from the UK who teaches personal finance, investing, and business strategy. Dropping out of school at 16, he built multiple companies and now inspires millions through clear, no-nonsense financial education on YouTube, Instagram, and TikTok
Location: United Kingdom
2. James Jani
YouTube: @JamesJani – 2.18M subscribers
Bio: James Jani is a UK-based documentary-style creator known for tackling deep-dive topics like personal finance, scams, cults, and social issues. His cinematic, research-heavy videos aim to uncover complex truths in a compelling, narrative format, with popular titles like “The Untold Truth About Money” and “The Fall of The Fake Gurus.”
Location: United Kingdom
3. Nischa Shah
YouTube: @nischa – 1.69M subscribers
Instagram: @nischa.me
Bio:Nischa Shah is a former investment banker turned finance influencer who educates her audience on wealth building, career growth, and smart money habits. Through relatable, real-world advice and personal transparency about her own high-earning career shift, she helps young professionals navigate finance with confidence.
Location: London, United Kingdom
Followers: 471K
4. Dan (NDA)
Instagram: @ndainternet
Bio: Dan, known as NDA, creates engaging finance-focused content on Instagram (and TikTok), breaking down topics like stock markets, economic trends, and personal investing into digestible, visual formats that is evident in series like “Shares Explained.” His approachable explanations are designed for everyday investors seeking clarity on complex financial subjects.
Location: United Kingdom
Followers: 599K
5. Beth TurbuttRogers (Budgeting Mum)
Instagram: @budgetingmumofficial
Bio:Beth is a UK-based mom offering practical budgeting advice, DIY hacks, bargain finds, and easy family-friendly recipes, all while sharing how to live well on a budget. She frequently showcases frugal meal ideas, thrift shopping wins, and cost-saving travel tips aimed at families. Recognized as one of the top UK budget influencers in 2025.
Location: Birmingham, United Kingdom.
Followers: 531K
6. Cameron Smith
TikTok: @cazzatime
Bio:Cameron (a.k.a. Cazza) blends personal finance insights with youth culture which covers budgeting, entrepreneurship, side hustles, and mental health in short, upbeat TikTok videos. His energetic, community-driven approach resonates with millennials and Gen Z exploring financial independence.
Location: United Kingdom
Followers: 434.9K
7. Damien Jordan
YouTube: @DamienTalksMoney – 306K subscribers
Bio: Damien is a UK-based personal finance educator known for his direct, engaging style on YouTube. A former financial advisor, he covers topics like investing, budgeting, and UK-specific tax hacks. His “Money Mistakes to Avoid” and “Investing in Your 20s” videos are especially popular among younger audiences.
Location: United Kingdom
8. Timothy Paul
Instagram: @_timpaul
Bio: Timothy Paul creates content centered on wealth mindset, entrepreneurship, and personal finance. His motivational reels blend financial tips with lifestyle shots, appealing to those seeking inspiration on career growth, investing, and business success.
Location: United Kingdom
Followers: 242K
9. Toby Newbatt
YouTube: @TobyNewbatt– 143K subscribers
Bio: Toby is a rising UK finance YouTuber focusing on investing, crypto, and side hustle experiments. His content often dives into personal case studies and transparent monthly income breakdowns, making his channel a favorite for viewers interested in realistic wealth-building journeys.
Location: United Kingdom
10. Vittorio Rigato
Instagram: @vittorio.rigato
Bio: Vittorio shares personal development and financial advice with a focus on intentional living and career growth. His aesthetic, motivational posts cater to young professionals striving to improve their mindset, habits, and money management.
Location: United Kingdom
Followers: 126K
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