SPRYTE Communications Brings on N.J. Cardiology Group as Client

On the road to marketing ROI: New Nielsen research takes the industry pulse on budget allocations, KPIs, martech, and proving ROI

Comms pros have never been under more pressure to prove the value of their strategies and initiatives, and as a result, to improve their approach. The obvious million-dollar question is how exactly can marketers do this? New research from audience measurement, data...

Decoding the PESO model: A comprehensive guide for PR

Shaping the public’s perspective of your brand can be achieved through several public relations initiatives. If you’re looking for a holistic approach to PR, the PESO model might be the answer for you. In this article, we’ll discuss the PESO model’s ins and outs....

Communication breakdown: Small businesses struggling to market effectively due to low confidence, limited time, and lack of knowledge

No matter the size of your business, well planned and executed marketing is critical to success, which we all can agree on. But another industry truth is that marketing strategy isn’t straightforward and requires consistent shifts and pivots as the market fluctuates....

SPRYTE Communications Brings on N.J. Cardiology Group as Client

On the road to marketing ROI: New Nielsen research takes the industry pulse on budget allocations, KPIs, martech, and proving ROI

Decoding the PESO model: A comprehensive guide for PR

Communication breakdown: Small businesses struggling to market effectively due to low confidence, limited time, and lack of knowledge

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