5 Ways PR Teams Can Optimize Visibility on Claude
Every AI answer engine behaves differently. Some recommend a longer list of brands in response to a query while citing few sources. Others conduct deeper research before they recommend anything. Understanding what works for which platform is very important when...
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Crisis Comms & Media Monitoring
AI crisis scenarios: What PR teams actually need ready before the next fake drops
The first time you deal with a convincing fake of your own executive, you learn something uncomfortable: the question isn't whether it's real. You know it isn't real. The question is how you prove that to eleven thousand people who already shared it, a reporter who's...
Crisis management in public relations: What actually holds up under pressure
Most PR advice is written for calm days. Calm days don't need advice. The real test of a communications function is the week nobody planned for. A product recall, a breach notification, a screenshot going around faster than legal can review a statement. What happens...
How PR teams use news APIs for real-time media monitoring
Real-time media monitoring has become one of the most operationally demanding parts of PR and communications work. A story can move from a regional outlet to national coverage within hours. A social media post can trigger a wave of press attention before anyone on the...
PR Tech & AI
What do you need in your toolkit? The best AI tools For PR in 2026
There’s no doubt that artificial intelligence is redefining how we approach PR in 2026. While it was once a fun addition to the PR toolkit, AI has since become an essential part of modern communications strategies. From assisting with media monitoring to automating...
How businesses are adapting their marketing strategies for Google’s AI search engines and overviews
Google answered 68% of US searches last year without sending a single click anywhere. It marks the biggest change in how customers find businesses since search began. AI Overviews now answer questions directly on the results page, AI Mode turns search into a...
The EU AI Act is now a PR problem. Your clients will ask—can you answer?
U.S. communications professionals have a reflex when a European regulation makes headlines: file it under legal's problem, someone else's continent. That reflex is about to cost the profession a seat at a table it should own. On August 2, 2026, the European Union's AI...
Content & Media Relations
What do you need in your toolkit? The best AI tools For PR in 2026
There’s no doubt that artificial intelligence is redefining how we approach PR in 2026. While it was once a fun addition to the PR toolkit, AI has since become an essential part of modern communications strategies. From assisting with media monitoring to automating...
How businesses are adapting their marketing strategies for Google’s AI search engines and overviews
Google answered 68% of US searches last year without sending a single click anywhere. It marks the biggest change in how customers find businesses since search began. AI Overviews now answer questions directly on the results page, AI Mode turns search into a...
6 biggest content strategy mistakes brands keep repeating—and what to do instead
High-quality, customer-centric content is one of the best investments you can make for business growth. And this is especially true in today’s world, where the average global internet user spends over 33 hours per week consuming digital media. Even if you account for...