With trust hanging in the balance for most brands these days, especially when it comes to their online practices, sometimes a basic-to-basics and trusted approach is the best way to go. And new survey research and data analysis from Vericast illustrates why print...
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New Vericast Study Finds Consumers Have an Emotional Connection with Direct Mail Ads
New study indicates direct mail drives consumer purchases. Consumers trust direct mail ads, look forward to receiving them, and are interested in making a purchase after seeing one A new consumer survey and strategic industry data analysis conducted by Vericast...
How to leverage USPS’s incentives for effective direct mail marketing in 2024
Recently, the USPS announced a new mail volume growth incentive for first-class mail and marketing mail. The objective of the incentive is to encourage marketers that use the direct mail channel to increase qualifying first-class mail and marketing mail volumes to...
Report: 3 in 4 marketers agree that direct mail is more effective than email
New research from direct mail automation firm Lob examines how enterprise marketers use direct mail to drive growth, how they measure the impact, how marketing budgets are changing, and what the future holds for direct mail—finding that 74 percent of...
Vericast’s Direct Mail Manager Ushers in Direct Mail for the Digital Age
Vericast, a leading marketing solutions company, announced its Direct Mail Manager solution now enables marketers to mail fully personalized, automated, and trackable postcards and letters at scale in 24 hours or less. This easy-to-use direct mail software helps drive...
Direct mail still works in 2019—how it fits in with integrated marketing
While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail. New research from media delivery firm Valassis...
The power of direct mail: Most consumers read mail from brands—and many take action
New research from direct mail automation platform Lob uncovers consumers' perception and attitudes towards direct mail and how brands communicate and engage their customers, revealing a strong preference for receiving physical mail. The firm’s new State of Direct Mail...
Long live direct mail—here’s why it’s still a valuable comms tool
While many industries focus on popular online platforms such as social media and email to communicate with customers, more traditional channels can still be effective for small businesses looking to stand out, suggests a new survey from The Manifest, a business news...
Millwright Holdings Announces Crystal Woody to Lead Actual Agency as Managing Director
BOSTON, April 23, 2024 /PRNewswire/ -- Millwright Holdings, today announced that Crystal Woody will lead Actual Agency, its integrated communications agency specializing in transforming B2B narratives into critical business outcomes, as Managing Director. She brings...
8 ways artificial intelligence can boost your email marketing
AI-powered email can be described as a process of promoting goods and services with the help of personalized email campaigns, which includes methods like data collection, data analysis and additional observations of the audience or economic trends that may impact the...