As summer rolls along, Bulldog Reporter’s post traffic keeps on chugging as well, with another big month of high readership in July. Some of our newsier research articles were among the leading posts last month, addressing timely topics such as the impact of a possible recession on brands and business’s PR budgets, the lack of brand response to recent court rulings on abortion and gun control, and the Planks Center’s report of improving performance in PR leadership over the last year.
Other more strategic posts also fared well, tackling a variety of topics such as creating an authentic PR campaign, the future of automated PR and predictive pitching, the email metrics that matter most in 2022, finding the perfect social media influencer, PR’s role in promoting organizational change, and a look at some essential PR tech.
In case you missed a few of these, we’ve gathered the 10 leading posts of the month here for your perusal. Enjoy the rest of the summer!
The more effort you put into your campaigns, the better results you can expect. In this article, we’ll show you how to plan and execute a creative and authentic PR campaign in 4 steps.
Many businesses around the world fear an oncoming recession. But as they look to protect themselves from the worst effects, it’s clear that many haven’t learned from the past and will likely cut sales and marketing budgets.
On the back of Covid-19’s push for digitalization, PR professionals of today are using a mix of AI, AR and audience-based applications to improve their campaign output. Here’s a closer look.
Email is without a doubt the most common form of digital marketing. Here we explore the set of metrics your business must be aware of to help guide you through creating better emails.
Brands and businesses face pressure to take stands on a variety of social issues these days, but only 10% of companies are responding publicly to the recent Supreme Court decision on women’s reproductive rights.
Having social media influencers back your brand is a bare necessity for any brand. While there’s no one-size-fits-all approach, there are strategies that work. Take a look at these insights.
What’s the biggest nightmare for a famous person or brand? A PR crisis. Yet, it’s almost inevitable. Anyone who’s in the public eye is bound to face one at some point. Here are 7 ways to handle one.
Did the pandemic and social turmoil drive improved performance for PR leaders? For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-.
PR is mostly considered an asset to convey the right message to the external world. But it is often overlooked that PR can be an asset to handling internal change management as well. Insights here.
Social media is one of the most important tools in PR. But with new platforms emerging all the time, it can be hard to keep up. Here are four new(ish) tools that every PR pro should know about.