As summer rolls along, Bulldog Reporter’s post traffic keeps on chugging as well, with another big month of high readership in July. Some of our newsier research articles were among the leading posts last month, addressing timely topics such as the impact of a possible recession on brands and business’s PR budgets, the lack of brand response to recent court rulings on abortion and gun control, and the Planks Center’s report of improving performance in PR leadership over the last year.

Other more strategic posts also fared well, tackling a variety of topics such as creating an authentic PR campaign, the future of automated PR and predictive pitching, the email metrics that matter most in 2022, finding the perfect social media influencer, PR’s role in promoting organizational change, and a look at some essential PR tech.

In case you missed a few of these, we’ve gathered the 10 leading posts of the month here for your perusal. Enjoy the rest of the summer!

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4 powerful tips to create an authentic PR campaign

The more effort you put into your campaigns, the better results you can expect. In this article, we’ll show you how to plan and execute a creative and authentic PR campaign in 4 steps. 

Fearing recession, 95% of businesses will cut budgets—is PR on the chopping block?

Many businesses around the world fear an oncoming recession. But as they look to protect themselves from the worst effects, it’s clear that many haven’t learned from the past and will likely cut sales and marketing budgets.

Predictive pitching: Exploring the future of automated PR

On the back of Covid-19’s push for digitalization, PR professionals of today are using a mix of AI, AR and audience-based applications to improve their campaign output. Here’s a closer look.

11 email metrics that matter for your business in 2022

Email is without a doubt the most common form of digital marketing. Here we explore the set of metrics your business must be aware of to help guide you through creating better emails.

Despite public pressure, few companies publicly responded to recent abortion and gun rulings

Brands and businesses face pressure to take stands on a variety of social issues these days, but only 10% of companies are responding publicly to the recent Supreme Court decision on women’s reproductive rights.

How to discover the perfect social media influencer for your brand

Having social media influencers back your brand is a bare necessity for any brand. While there’s no one-size-fits-all approach, there are strategies that work. Take a look at these insights.

7 ways to handle PR crisis: An ultimate guide

What’s the biggest nightmare for a famous person or brand? A PR crisis. Yet, it’s almost inevitable. Anyone who’s in the public eye is bound to face one at some point. Here are 7 ways to handle one.

PR leaders say their performance has improved since 2019, finds new Plank Center report

Did the pandemic and social turmoil drive improved performance for PR leaders? For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-.

The role of PR in promoting organizational change

PR is mostly considered an asset to convey the right message to the external world. But it is often overlooked that PR can be an asset to handling internal change management as well. Insights here.

4 examples of essential tech for PR

Social media is one of the most important tools in PR. But with new platforms emerging all the time, it can be hard to keep up. Here are four new(ish) tools that every PR pro should know about.