As the March winds blew the chilly weather out to make way for Spring, Bulldog Reporter rode the wind’s momentum to another stellar month of high traffic and new communications insights. It was our contributing writers that led the way last month, opining on a variety of newsy and evergreen topics. Among the timely posts was an insightful piece linking the recent failure of Silicon Valley Bank to some ill-advised early comms missteps, as well as an edgy opinion piece about the benefits of modern pay-for-play media tactics for both agencies and clients, and more perspective about the value of the fast-rising use of insights provided by AI.
Not surprisingly, new takes on several evergreen topics generated most of the traffic in March. These included fresh insights for brands about speaking out on societal issues, how brands can effectively measure their reputations online, tips and examples for creating shareworthy content, interesting ways B2B firms can improve their social media marketing strategies, tips for using social listening to better understand your prospects, reasons why project managers are essential to PR teams, and how businesses can drive web traffic and conversions with social media.
In case you missed a few of these, we’ve bundled our Top 10 posts in March for you. Hope your year is off to a great start, and happy Spring!
How Silicon Valley Bank’s failure may have been ignited by botched PR
As the dust settles on the failure of Silicon Valley Bank, ground zero might turn out to be a one-two punch of mishandled communications. This analysis spells out how these PR flubs could have ignited the crisis.
5 steps for building a strategy to speak out on societal issues
As a comms professional, you’re aware of how important it is to clearly articulate your brand’s or client’s values. You might be surprised at how few brands actually have plans in place to do that. Here are 5 steps.
6 ways to measure brand reputation online
With the rise of social media and online reviews, customers now have a real-time platform to voice their opinions about brands. This article explores 6 ways to measure your brand’s online reputation.
Growing pains: A better way forward for fast-rising performance PR
Performance PR—the strategy of working with publications to supply these pay-for-performance affiliate links—is big business. Here’s why traditional PR agencies are looking at the practice for their clients.
Why AI-based analytics and insights are essential for PR and marketing
PR professionals need to incorporate data and analytics into their strategies to make informed decisions, identify trends, and measure the impact of their efforts. This is where AI-based analytics and insights come in.
6 tips for creating shareworthy content in 2023—and examples of how it works
There’s no denying that content marketing is indispensable for generating new leads, boosting brand awareness, and keeping your audience engaged. But you can’t produce average content and expect it to work.
8 ways B2B companies can improve their social media marketing strategies
Social media might not be the first thing that comes to mind as a marketing strategy for your B2B business. Here are eight ways B2B companies can improve their social marketing strategies and get better results.
7 ways to use social media monitoring to get inside your prospect’s head
Social media monitoring gives you an incredible look into the minds of your prospects and can inform your strategy going forward and improve your PR efforts exponentially. Here are 7 ways to get the most out of it.
3 reasons project managers are essential to your brand’s PR team
Equipped with a robust set of communication and organizational skills, a project manager helps oversee a PR campaign’s completion and provides the support to ensure that it can be implemented successfully.
6 steps for using social media to increase website traffic and conversions
To effectively use social media to increase website traffic and conversions, businesses need to have a well-defined strategy in place. Here are the key steps businesses can take to use social media to boost traffic.