(AMHERST, Mass.) – OrthoLite®, the industry leader of branded, high performance, comfort footwear solutions, announces Buffalo Groupe and Verde Brand Communications as the company’s agencies of record to lead and architect brand development, creative, advertising,...
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PRSSA begins 2021 with new Chapters at University of San Francisco and Vanguard University
PRSSA, the foremost organization for students interested in the public relations and communications fields, announced that the University of San Francisco and Vanguard University will establish PRSSA Chapters at their institutions. The pair of California universities...
How positive brand image converts to customer loyalty
“Build your brand.” How many times have you heard those words? It’s become fashionable to talk about creating a positive brand image. The problem is this: Too many business owners think about their brand in a surface-level way. Building your brand isn’t only about...
PRSA San Francisco announces winners of Second Annual Chapter Awards, The Foggies
The Public Relations Society of America San Francisco Bay Area Chapter (PRSA-SF), one of the five founding PRSA chapters, announced the winners of its second annual awards program, The Foggies. The chapter held a virtual awards ceremony on November 18, where it...
Russia’s CROS and North American agencies dominate PRGN 2020 Best Practice Awards
The Public Relations Global Network (PRGN) announced winners of its 2020 Best Practice Awards in an online Awards Gala ceremony attended by member agencies from across the globe virtually. “With the PRGN awards, we celebrate every year the outstanding work done by our...
New Brodeur Partners report: Engaging Supply Chain on Purpose: CSR-Sustainability’s Next Frontier
As businesses increasingly strive to live up to their stated values, considerable reputation risk lingers within their supply chains around substandard labor practices, environmental degradation, corruption, human rights, supplier diversity, and civic engagement....
The Conroy Martinez Group celebrates 30th year in the public relations industry
The Conroy Martinez Group, a global public relations, marketing and social media firm is celebrating its 30th year in business as a Miami based PR firm, a unique testament to longevity in a transient world. The agency has worked with such blue-chip clients as:...
PRSSA welcomes newest chapter at Fairfield University
PRSSA, the foremost organization for students interested in the public relations and communications fields, announced the establishment of a new Chapter at Fairfield University. This marks the sixth school in Connecticut to be affiliated with PRSSA, joining nearly 375...
Relevance study explores serious toll COVID-19, racial strife and political divides are taking
Start with a generous helping of societal division, add a healthy dose of injustice-fueled unrest, and top it off with a merciless fatal disease running rampant, and you have America in 2020. New research fromstrategic comms firm Brodeur Partners finds that, amid this...
Why PR is no longer the underdog
I’ve never understood why PR has been considered marketing’s second cousin. I suppose the only rationale I can give is because PR is more of marathon than a sprint, taking longer to show ROI and more difficult to measure. But its value is so much greater than any...