Nashville-based PR and marketing firm elevates key team members and expands offerings NASHVILLE, Tenn. (Sept. 10, 2024) – Today, REED, one of Nashville’s leading public relations and marketing agencies, announced a series of notable promotions and new hires, marking a...
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6 content marketing agencies that help create engaging PR content
Content marketing is one of the most effective strategies to increase your brand's credibility and reach. In fact, 80 percent of marketers surveyed by Statista in 2022 believed their content marketing strategy was very effective. Image via Statista However, success...
The synergy between SEO, content marketing, and PR in higher education
In today's world with a higher education landscape that is increasingly complex, an integrated enrollment strategy has become necessary to start attracting and engaging students to college. The integration of SEO, content marketing, and PR will prove to be a magic key...
Why video content is essential for modern employee onboarding
Recruiting new team members is an expensive and often protracted process, with SHRM data suggesting that it costs $4,700 for each employee you add to your roster. Because of this, it’s necessary to optimize the onboarding of fresh hires in order to ensure this upfront...
6 tips for creating visual content at scale for social media campaigns
How would you prefer to learn something new, by reading an article or watching a video? If you’re like most people, you’ll pick the video tutorial. Visuals are more engaging and help explain complex concepts better. They’re easier to retain, too. Visuals on social...
7 ways to use content to build trust and convert more website visitors into customers
For a long time, content marketing was considered merely a way to attract customers to your brand. And, sure, high-quality posts (distributed via your company blog or social media profile) are still practically unmatched in their ability to generate brand and product...
Storyblok’s CMS helps Octopus Energy use content to power the future of green energy
Octopus Energy is now able to deploy website updates in five minutes, and has seen a two-thirds decrease in requests for support from developers New York, NY - Storyblok, the modern content management system (CMS) for all teams, today announced that Octopus Energy is...
6 strategies for capturing high-quality leads through content marketing
Businesses are always in search of new techniques to boost their sales. Running a successful lead generation program is also one of the best methods to take sales to new heights. The more you have prospective customers' data, the higher the chances of conversions. In...
Content approval workflow: 5 strategies to streamline your process
Eight days. That's how long the average approval process takes for content. That's a lot! Especially for PR pros who need to get the news out quickly. The struggle to push content through the endless cycle of reviews, edits, and approvals is real. And let's face it,...
New research suggests nearly half of Americans, including two-thirds of Gen Z, have purchased a product from creator-generated content
In an age where consumers are craving authenticity from brands and businesses, it shouldn’t seem surprising that brands enlisting influencers and other content creators for their campaigns are driving more interest and consumer engagement. But new survey research from...