Running successful events takes a lot of behind-the-scenes work, a major part of which includes research. In particular, you’ve got to know all about the top event marketing trends each year, and whether they should matter to you. We’ll be shedding some light on the...
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The science of marketing: Exploring the psychology of consumer behavior
Consumer behavior refers to the study of individuals' actions and decision-making processes when purchasing and using products or services. Understanding consumer behavior is pivotal in marketing as it unveils the complexities behind why consumers make specific...
Emplifi Rolls Out 10 New AI-Powered Social Media Marketing And Customer Care Tools To Increase Efficiencies Across Departments
Emplifi’s new AI-powered workflows increase a brand’s automation and personalization capabilities, allowing social media marketers and customer care agents to spend more time optimizing performance versus analyzing results New York, April 3, 2024 - Emplifi, a leading...
8 ways artificial intelligence can boost your email marketing
AI-powered email can be described as a process of promoting goods and services with the help of personalized email campaigns, which includes methods like data collection, data analysis and additional observations of the audience or economic trends that may impact the...
Components of a marketing data pipeline—and 7 reasons why you need one
A marketing data pipeline serves as the foundation for any modern, data-driven business in the world today. It allows for the easy and seamless flow of information, all the way from source to destination, not unlike a well-serviced car. The pipeline consists of...
7 tips for developing marketing capability for your business—and how it enhances your PR
Marketing is the route to getting your brand into the public arena and building its presence and reach. But to achieve this your marketing capability needs to be fully developed and up to the task. Marketing capability, that vital mix of skills, knowledge and...
The legal checklist: Ensuring compliance in your PR and marketing endeavors
Communicators only succeed when they provide the right messaging to the right audience at the right time. That’s a tall order—but wait: It gets taller still. It’s also important for PR pros and marketers to be mindful of legal compliance, ensuring all their messaging...
Telling your story, amplifying your reach: The power of content marketing for startups
Your content is more than just blinking words on a screen. It forms the narrative of who you are as a brand. Your content is the difference between you and every other business in your niche. What sets you apart? Your story. Who you are. What you bring to the table....
Lead generation best practices: 10 ways to maximize your marketing ROI
Are you tired of having non-qualified leads? Do you wish you could somehow have a magic guide or recipe for lead generation? Well, look no further. In this article, we'll give you a few insights on how you can turn your website's visitors into customers. Your website...
Christa Carone to Join LPL Financial as Chief Marketing and Communication Officer
Carone’s marketing background and entrepreneurial mindset will support the evolution of LPL’s brand strategy as the firm grows SAN DIEGO – March 18, 2024 – LPL Financial LLC today announced Christa Carone has joined the firm as Executive Vice President and Chief...