In a seemingly ever-fluctuating consumer marketplace, more than 8 in 10 U.S consumers are planning to make changes to mitigate their product spending in the next three to six months, according to new research from market research firm The NPD Group. Nevertheless,...
Ever since Russia's invasion of Ukraine, global CEOs have confronted a new world of extraordinary volatility and uncertainty, tackling issues like recession, cyberattacks and inflation—which has forced many to reassess their growth assumptions and put strategic plans...
Many owners of new or small businesses can utilize video content, but most of them avoid it simply because they don't know how to do it or because they don't feel comfortable in front of the camera. Fortunately, there are ways for business owners to create video...
As the competition to attract consumer attention intensifies, more businesses and organizations are turning to text messaging for its unrivaled 98 percent open rate and fast response times—most texts being read within 15 minutes of receipt. New research from text...
If you want to improve bonding and productivity within your marketing or PR team, you should consider using teambuilding events. But how exactly do teambuilding events work? Why are they so beneficial? And how can your business start using them to build camaraderie?...
Despite the fact that most brands and businesses that use artificial intelligence are still experimenting with the technology, only 12 percent are using it at an AI maturity level that achieves a strong competitive advantage, according to new research from...
Over 4.5 billion people are online. And mobile web traffic now stands at 55 percent, surpassing desktop web traffic in 2020. That means more than half your market target is online and using smartphones. It, therefore, makes sense if you focus your marketing efforts on...
Increasing revenue streams is the goal of every business owner. In tough economic times, that goal can seem out of reach for struggling small and mid-size businesses. Whatever your company's operating budget may be, there are plenty of strategies out there to keep...
A significant majority (80 percent) of B2B marketing respondents in a new survey recognize that the pandemic has increased their reliance on digital touchpoints, according to new research from hybrid experience firm PFL and conducted by Forrester Consulting, which...
The web’s next evolutionary phase is set to be radically different from its current incarnation. Built around blockchain and tokens and decentralized by nature, Web3 aims to bring the web back to its democratic roots and wrest power away from the handful of big tech...
With consumers seeking respite following two unprecedented years of a global pandemic, the media & entertainment industry topped the Brand Intimacy 2022 Study, the largest study of brands based on emotions from marketing intimacy agency MBLM, now in its 12th year....
In terms of the PR tools that are widely and readily available to your company, there is no doubt that an effective website needs to rank right at the top. There are all sorts of explanations as to why you website can prove to be a major benefit in so many different...