"The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise, they just might find...
Although fully 100 percent of senior executives agree there are risks associated with using artificial intelligence, just 4 percent of respondents in a new survey consider these risks to be “significant,” according to new research from global law firm Baker McKenzie....
Your public relations team is essential for building a positive reputation that attracts customers and builds revenue. The state of your company's finances is directly related to your public relations strategies. Learn more about the various ways that your PR team...
It might not be the first course of action that you think about when you are starting up or running a warehouse, but it is important to make sure that you have a good PR strategy. This is especially true in today’s media-savvy world, where people are constantly...
While consumers are open to the benefits of personalization that AI provides, marketers still have work to do to make those interactions feel truly personal and valuable, new research from customer data platform (CDP) industry analysis firm CDP.com reveals. The new...
The most effective form of advertising is word of mouth. When customers love your products and tell their friends and family how great your products are, your sales are likely to grow exponentially. That’s why using positive public relations to turn your customers...
According to new Forrester research, B2B CMOs are increasingly playing a critical role in driving sustainable and profitable growth for their companies. They are steering their firms through cultural and societal changes—including shifting macroeconomic factors and a...
Companies that sell products on Amazon tend to find it a bit difficult to stay ahead of their competitors and sell more to consumers. As long as a business decides to market and promote its products in another fashion, it can reach a larger rate of consumers and...
As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help...
If your PR team has gone above and beyond this year, you'll likely want to reward them for their hard work. There are a number of ways you can do this to make your staff happy and eager to work even harder next year. Here are some fun ways to reward your PR people. 1....
Today’s consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive customer service, according to a new study from Oracle and Brent Leary, partner at CRM Essentials. Social media...
New research from Boston Consulting Group (BCG) shows that sustainability is at the top of corporate agendas worldwide, and environmental, social, and governance (ESG) goals have become major considerations in companies' digital transformation programs. According to a...