According to new research from Randstad USA and its advisory services arm Celerity, just 15 percent of respondent firms could be considered highly responsive to the rapidly changing business landscape. The new study, conducted by Forrester Consulting, found that few...
Looking for ways to strengthen your brand’s reputation in the world? Consider video marketing. Consumers are more easily influenced by video than any other marketing method. In fact, 70 percent of YouTube viewers acknowledged making a purchase after being introduced...
New research from Deloitte shows that companies are working toward more reliable—and timely—data, with investments in technology, controls design and implementation resources, and a robust, integrated strategy to meet the growing expectation for high quality ESG...
With wartime actions escalating in Ukraine, and as businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research from consumer insights enterprise platform Zappi shows that consumers have high...
According to new research from intelligent data and analytics firm Adverity, the majority of marketing departments still rely on outdated practices when it comes to marketing data and analytics. Of the almost two-thirds of marketers who believe their company is...
Business owners in today's world know that it's nearly impossible to run a company without having a good website. Because people rely on the internet for so much of their daily lives, having a substandard web page is not something a company can afford to do....
One-third of all employees surveyed in marketing and creative fields say they are considering switching employers in the next year, according to the 2022 Job Market Pulse Report, an annual resource highlighting key hiring, compensation and overall job market trends...
One of the most challenging things a PR agent may need to do is handle a public crisis. A crisis may destroy a company overnight. There are too many examples of viral situations that have affected companies worldwide, both positively and negatively. That's why it is...
Modern public relations firms are not limited to just one function. They are also responsible for lead management and marketing. The aim is to increase awareness of a product or service among potential consumers and thereby encourage them to purchase it. In this...
The past few years have shone an unprecedented spotlight on the pharmaceutical industry. The sector has played a key role in improving health outcomes for billions and has had one of the most transformative effects on modern medicine in recent centuries. Yet the...
New research from digital transformation and product development services firm Modus Create reaffirms that many companies are underspending on digital transformation, have not established clear plans and goals, and don’t have the processes or resources in place to...
With consumer prices and inflation impacting almost every aspect of small businesses around the country, resources and budgets have never been tighter. Small businesses, especially those that need PR to help drive sales and growth, are taking notice in a big way. From...