Like so many other business practices, the event marketing industry has been transformed in the COVID age. Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according...
If you're in any type of public-facing profession, strong PR is an essential part of making yourself visible. Though you might associate PR with marketing, tech, or advertising, it applies to a much wider variety of vocations. Think of PR as the process of...
It’s one of the best days of the year—the day you decide to submit a nomination for a PR industry award (such as the Bulldog PR Awards) and win yourself, your brand, or your agency some acclaim and recognition for all your hard work. As much as you’re looking forward...
The first month of 2022 was another stellar one for Bulldog posts, ushering in another great year of Bulldog Reporter content. Leading the charge in January were (not surprisingly) many year-in-review and looking ahead to 2022 pieces, including posts about boosting...
The public relations and beauty industries are constantly changing. Many are noting the big transition in PR from brands sending out traditional press releases to outlets to brands sending out product samples to influencers or freelance editors who review those...
The Big Game is this weekend—but what will you be watching for: the game itself or the historically innovative ads? Super Bowl ads have always contributed to the excitement of the game and according to new research from Michigan-based advertising/marketing agency,...
Think about the content you’ve consumed online today. Maybe you listened to a podcast on the way to work, scrolled through Instagram while you waited for the elevator, or watched a couple YouTube videos during your lunch break. If you’re like most Americans, a heavy...
Maintaining positive public relations is a vital part of running a successful business. Part of this comes down to excellent branding and relationships with consumers. The business-customer relationship has changed throughout the decades due to a multitude of factors...
The way that the public perceives the organizations that you work with is important to the success of your public relations. Your customers want to know that they can trust you and your services and that you will represent them in the best light. To reach these...
New research from unified CX platform Emplifi takes a deep dive into what consumers are looking for in their brand experiences in 2022, looking at everything from expected customer service response times and preferred communication channels to just how integral CX is...
If it wasn’t already apparent that the battles in digital marketing are won and lost based on the thoroughness and the scale of company strategy, then you weren’t paying close enough attention. The reality is, as marketing has become more and more of an...
The use of data is critical for the success of any firm. Doing business would be practically impossible without data. So, how can you get and collect data in a secure manner to help your business grow? What are some of the major brands doing? A business proxy will...