Struggling to capture and hold your audience’s attention in our mobile-focused world? In today’s article, we're exploring mobile-based strategies and practical tips you can use to craft concise and compelling content that resonates with your ideal customer. By...
Search results
One of our super pleasant representatives will be happy to help you out.
3 best practices for boosting PR impact with fresh website content
Every millisecond of user attention is a coveted treasure. Countless resources often get poured into crafting what should be top-tier content, but it's getting harder and harder to make more than a ripple in the ocean of online media. But we've got your back with this...
FTC’s new sponsored content guidelines will change how marketers use influencers and online reviews, but 4 in 5 comms pros see benefits
The Federal Trade Commission (FTC) has updated its endorsement guidelines for sponsored content, influencer marketing, and commercial online reviews for the first time in 14 years—essentially since long before these practices became widely used components of...
Trust in marketing: 7 in 10 biztech decision makers are disappointed with B2B marketing content
With the clarity and impact of marketing content playing such an impactful role in B2B industries, senior business technology decision makers are viewing this content more critically—and new research from business technology market insights firm Informa Tech uncovers...
The future of content management is in collaboration—6 ways to interlock them
The modern business environment widely recognizes remote working as a practical and advantageous mode of operation. In fact, studies show that remote work productivity increased by 47 percent during the pandemic and today’s workers—as much as 87 percent—would take the...
5 ways online reviews help you build a better content strategy
Did you know that every buyer starts their buying journey with research? In doing so, they look for positive reviews for the products they want to purchase. Such reviews help them make a better buying decision by boosting your credibility and convincing them to...
7 ways brands can leverage customer-centric content marketing to boost reputation
“Your reputation precedes you”—this phrase is just as relevant in business as it is for individuals. To drive long-term success, you must earn positive recognition from your customers. For that, you need to deliver impeccable customer service and cater to the...
Content creators in the age of AI: Once fearing for their jobs, content pros are learning to be more productive using AI
Just a year ago, as the creator economy was blossoming into a monetized industry in its own right, generative AI tools like ChatGPT and Dall-E were barely a thought for most. When the tools appeared early this year, the initial reaction of many professional content...
Video content rules social media engagement trends in 2023: New research explores activity across social channels in Q2
Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from...
6 killer strategies for crafting engaging social media content
For many years now, platforms like Facebook, Instagram, and Twitter have been among the best places for businesses to connect with their audiences. Due to the growing popularity of social media, more and more marketers are deeply integrating such channels into their...