Instagram brand engagement rates saw a slight uplift in Q3, and the engagement rates for other social media brands remained consistent with the previous quarter, according to the Q3 2022 Social Media Benchmark report from unified CX platform Emplifi. Looking at the...
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Social recruiting: How brands can leverage social media platforms for hiring
Social recruiting is a technique that uses various social media channels to find potential candidates. It enables companies to post job listings and solicit job seekers to apply. Social recruiting or social hiring can help you fill permanent positions and hire...
Idahoan Foods Selects Brandon as Social Media and Content Creation Agency Partner
Idahoan® Foods, a nationally recognized manufacturer of potato products, has named Brandon as its content creation and social media agency partner. Founded in 1951, Idahoan Foods has a simple mission: provide Real Potatoes, Real Easy. Idahoan uses 100% real potatoes...
Apps & social platforms not clicking in brand intimacy—which brands lead?
You’d think that social platforms and apps would be among the highest brand groups in making emotional connections with consumers since they are so engaging and personal, but the category overall performed rather poorly, ranking 15th among the 20 industries in the...
5 ways to use social media data for your brand
Most brands view social media as a great marketing platform, a place they could connect with their customers and expand their customer support services. Unfortunately, too many brands fail to see beyond that. More specifically, they fail to utilize the full potential...
August 2022: Social Listening – A brand new social media monitoring and analysis platform
← Agility Support Agility has built and launched a brand new social media listening and analytics platform, seamlessly integrated with our media distribution and monitoring for an easy user experience. Social Listening enables you to Easily monitor coverage of topics,...
Everything you need to know about social media branding
Consistent branding is crucial for the success of any business. Good branding makes it easier for customers to recognize your business. Not only that, but it also ensures a consistent brand experience which boosts customer trust and loyalty. Social media branding has...
Elevating your social media game to increase brand awareness
Social media marketing is an absolute must for almost all businesses today. Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. But not all social media accounts are up to...
8 in 10 Gen Z consumers use social media to find new brands, citing better authenticity
New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting...
How to discover the perfect social media influencer for your brand
Love it or hate it, social media directly impacts our purchasing decisions, increasingly so with each new generation of consumers. Almost forty percent of consumers are more likely to trust social media influencers than brands, and four out of five people have...