As we near the end of #PrideMonth, recent LGBTQ+ controversies make clear that brands must tread carefully when supporting social causes. For example, Starbucks had employees strike over Pride-related decor allegedly being removed from their locations, and Target has...
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The power of storytelling in content marketing: Why PR pros must embrace it
Throughout history, humans have sought to make sense of the world around them through stories. It has been the vessel people have used to pass on wisdom, influence behavior, and shape cultures. From ancient storytellers spinning mythical yarns by the campfire to...
Content marketing vs. brand journalism: How they compare and how they differ
The terms content marketing and brand journalism are often used interchangeably, which makes it confusing for a lot of people in the marketing industry. In this article, we will shed light on the disparities between content marketing and brand journalism, emphasizing...
The future of the Creator Economy: How content creators are leveraging new revenue strategies and AI to thrive in the evolving content industry
Content has always been king, but thanks to the burgeoning creator economy, it now has a business empire of its own—and business is booming! Now a thriving industry unto itself, new research from music licensing platform Epidemic Sound provides insights into the...
In AI we trust—it’s the marketers behind the curtain that consumers really fear: New research finds big concerns about brand transparency in AI content
Much recent research has shown that many consumers have trust issues with generative AI as the tech powers its way through business operations, sweeping many standard practices into virtual obsolescence. But we might have gotten it wrong up to this point: new...
InnoVision Marketing Group Defines Award-Winning Advertising with Content Marketing Award at 2023 Sandie Awards
SAN DIEGO- May 26, 2023 – InnoVision Marketing Group, a global, bilingual, full-service marketing agency, announces its recent victory of the Content Marketing award at the prestigious 2023 Sandie Awards for their campaign for Huey Magoo's Chicken Tenders. The...
TravelBoom Welcomes Olivia Clifton as Content Writer
Myrtle Beach, S.C., May 30, 2023 — TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, announced today it has hired a new Content Writer, Olivia Clifton. Clifton’s Master of Fine Arts degree and extensive...
4 ways you can use content marketing to build brand loyalty
Content has become the holy grail, with over 82 percent of marketing managers actively investing in content marketing strategies. No matter the niche or size of your business, your target audience is much more likely to trust in your brand if you churn out meaningful...
6 steps for creating engaging video content
In today’s digital age, video content has become an essential tool for brand promotion and engagement. A lot of customers find videos helpful when making purchasing decisions and many have also been convinced to buy a product or service after watching a brand’s video....
Content marketing tech: 5 must-have features for rich text editing
Rich text editors are no longer just an option in today’s agile, tech-based environment. As companies continue to invest in and expand their tech stack, finding a rich text editor that strategically adds value, creates more opportunity and allows you to scale faster...