In honor of LGBTQ Pride Month in June, findings from a recent Ogilvy survey of over 1,000 Americans, including over 400 LGBT allies—Americans who do not identify as LGBT, but have beliefs or have taken some action in support of the LGBT community (stopped purchasing...
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5 reasons organizations should digitize their crisis communications plans
When faced with a fast-moving crisis, organizations need to be ready to respond at lightning speed. Traditionally, PR executives have used hard-copy crisis communication plans to determine next steps in addressing the media during an emergency. However, these plans...
Communications: PR and Marketing
Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals, and serve the public interest. Strategic management allows...
7 ways digital assistants are changing the media outreach game
In the landscape of public relations, digital assistants have emerged as game-changers. For media outreach professionals, understanding and leveraging these tools is no longer optional but essential. These sophisticated aids streamline processes, personalize pitches,...
How intranet software empowers agile PR teams to stay ahead in a fast-paced world
What's the secret behind PR teams that are always a step ahead? It could have a lot to do with a mastery of intranet software. Agile communication is the cornerstone of today's rapidly evolving business landscape. So vital, in fact, that intranet software represents...
ICYMI: Bulldog’s Top 10 most popular posts in February
2024 is off to a raging start here at Bulldog Reporter, with two of our biggest months in modern history kicking the year off in style. And February was the biggest one yet, with our most popular posts generating unprecedented traffic. We’re thrilled about that, but...
Beyond Black History Month: 3 tips for making cultural observances a year-round conversation
Over the past month, we have shared the achievements and impacts of Black people in social media channels, blogs, podcasts and other communication channels. Now Black History Month is over, and we are preparing to celebrate women’s impact on our communities throughout...
Building a culture of online safety and social media security: What you need to know
Prioritizing online safety and social media security has become imperative for businesses of all sizes in the 21st century. As the number of social media platforms grows and cyber threats advance, safeguarding sensitive information and maintaining a secure online...
10 tips to maximize the impact of soft skills training for PR professionals
PR professionals need technical—or “hard”—skills for aspects such as social media management, client research, and data analytics. But interpersonal—or “soft”—skills such as communication, problem-solving, leadership, teamwork, and organization are just as important...
5 steps for creating a PR calendar to streamline your strategies
Public relations requires careful strategizing and planning, often months or even years in advance yet with the ability to change at the last minute. PR specialists use a range of tools to help them manage ongoing and future campaigns and streamline their strategies....