Crisis strikes in all shapes and forms, and often in unanticipated ways. It doesn’t always have to be external forces that tear your company’s reputation down—communications pros need to remember that sometimes the rotting happens from the inside....
Search Results for "internal communications"
How to optimize artificial intelligence in B2B communications
No matter your industry, chances are your current or immediate future will be impacted by artificial intelligence. And when you touch as many sectors as we do as a PR agency, it’s clear just how greatly this rapidly developing area of technology is...
Telehealth industry shows how to optimize video for brand communications
Video is the future of brand communications, but like other content, optimal video engagement requires integration across the marketing and comms board for consumers, and across the workforce spectrum as an internal tool. New research from...
2018 investor communications trends and key industry innovations
A new trendspotting report from investor communications solutions firm Mediant examines the driving factors behind fintech investment, the influence of these new technologies, and the effect fintech has on investor communications. The firm...
Are your communications stuck in silos? Time to rethink strategy
Communications teams configured as top-down silos, like nearly two-thirds of systems are, are missing out on a key advantage: the ability to communicate effectively. New research from the Association of National Advertisers (ANA) reveals that...
PR pulse: Authentic LGBT-inclusive communications are driving business
In honor of LGBTQ Pride Month in June, findings from a recent Ogilvy survey of over 1,000 Americans, including over 400 LGBT allies—Americans who do not identify as LGBT, but have beliefs or have taken some action in support of the LGBT community...
5 reasons organizations should digitize their crisis communications plans
When faced with a fast-moving crisis, organizations need to be ready to respond at lightning speed. Traditionally, PR executives have used hard-copy crisis communication plans to determine next steps in addressing the media during an emergency....
Communications: PR and Marketing
Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals, and serve the public interest. Strategic...
4 ways automation helps streamline coordination for your PR team
PR teams juggle countless tasks, deadlines, and moving pieces daily. Between client meetings, media pitches, and campaign brainstorming sessions, finding time for seamless coordination can feel like searching for your keys when you’re already...
New study reveals how CEOs rate the value of their CMOs: A Q&A with Boathouse’s Director of Strategic Comms, Anna Adams-Sarthou
What value is the CMO and the overall marketing department bringing to companies? The short answer is good-ish. CMOs are doing better now than they were a few years ago, per their CEOs, but their departments are still floundering a little. ...