Rich text editors are no longer just an option in today’s agile, tech-based environment. As companies continue to invest in and expand their tech stack, finding a rich text editor that strategically adds value, creates more opportunity and allows you to scale faster...
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7 clear-cut ways PR pros can increase content visibility
As a PR practitioner, you may have experienced the frustration of creating high-quality content only to find it doesn't reach your target audience. With so much online content, standing out and getting noticed is becoming increasingly difficult. You may feel like your...
FWV’s Sports Expertise Tapped to Launch Digital Content Platform for Athletes
French/West/Vaughan (FWV) recently welcomed AirWayzTM to its robust Sports & Entertainment client roster. With over 25 years of experience, FWV has built one of the industry's most highly rated Sports & Entertainment practice areas, maintaining the No. 5 spot...
Will AI ultimately replace content writers? Nearly 7 in 10 content marketers believe it will over the next five years
The generative AI revolution spurred by ChatGPT looks to be the most disruptive marketing technology to arrive since the iPhone. And as both marketers and communications executives trial AI writing platforms and AI art creation tools, new research from content...
6 reasons to create long-form content—and how to do it right
In order for your content marketing strategy to achieve all the goals you set for it, you need to ensure that it’s populated with various types of content. Long-form content is one of them, and it’s definitely important. Here are six compelling reasons to invest time...
5 powerful ways AI can boost your content marketing strategy
In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. The report will focus on critical areas such as AI-assisted content idea generation and optimization, personalization and user experience enhancement,...
7 content marketing myths to leave behind—and what to do instead
The content marketing landscape is filled with myths and untruths that a lot of marketers, unfortunately, still believe in. When they accept them as gospel and try to put them to work, they quickly discover the results they were hoping for are nowhere in sight. Let’s...
How to stand out with the power of content marketing—and why it matters
Scrolling, clicking, watching, listening—the amount of content available at our fingertips is endless. As the digital age propels us forward, media consumption is higher than ever, with the U.S. population spending 485 minutes consuming digital media per day in 2021,...
Content team expands at Brandon with addition of Catherine Quant and Kennedy Hausmann
CHARLESTON, S.C., April 5, 2023 – Brandon, a leading digital marketing agency, is proud to announce the addition of Catherine Quant and Kennedy Hausmann to its Social Content team. The talented duo brings a wealth of experience in social media marketing, content...
Digital content creation market expected to hit nearly $70 billion by 2030
Online content creation is becoming increasingly important for brands and businesses—especially true since the pandemic drove most consumers to the internet for everything they needed, and where they’ve stayed to a large extent. And now, content creation is big...