Social recruiting is a technique that uses various social media channels to find potential candidates. It enables companies to post job listings and solicit job seekers to apply. Social recruiting or social hiring can help you fill permanent positions and hire...
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8 social media skills you should master in 2023
Over the next few years, social media is only going to become more important. If you want to stay ahead of the curve, you need to start mastering some key skills now. In this article, we will discuss some of the most important social media skills that you should focus...
80 percent of Gen Z shoppers plan to use social media this holiday season—how’s your social branding?
A new research report from edge experience company SimplicityDX uncovers significant discoveries in how Gen Z shops and their use of social media this holiday season. Eighty percent plan to use social media to find gifts this year, with 41 percent planning to use it...
Half of consumers are open to making holiday purchases from social media
A new holiday marketing report from social advertising automation platform Smartly.io points to a growing interest among consumers to use social media to aid their online shopping journeys. Specifically, 55 percent of respondents say they are open to making holiday...
How to create a social media crisis management plan
Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. However, this dynamic tool has led to a great number of risks that many businesses aren't prepared...
3 tips for generating leads using social media
Aligning PR and social media campaigns allows you to reach your target audience and generate positive brand awareness. Effective social media campaigns also help to maintain a solid, organic pipeline of leads you can convert to loyal customers. With 67 percent of B2B...
5 ways to use social media data for your brand
Most brands view social media as a great marketing platform, a place they could connect with their customers and expand their customer support services. Unfortunately, too many brands fail to see beyond that. More specifically, they fail to utilize the full potential...
6 ways big data improves your social media marketing
Big data is one of the most exciting and powerful tools for marketers. It can help you make smarter decisions, target customers more effectively, and improve the ROI of your social media marketing. Here are some ways that incorporating big data into your strategy can...
9 social media trends to improve your PR strategy in 2022 and beyond
A lot has changed since the pandemic. Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and...
7 benefits of social media for business
Social media is a tool for business. It is a way to stay connected with your audience, and it can be used to increase brand awareness and drive sales. Social media is also a great way to create and share content that helps you build relationships with your audience....