If you build it, they will come. A succinct yet powerful statement that’s been prominently referenced for nearly four decades, since we all heard the hauntingly inspiring whispers in 1989’s “Field of Dreams.” But unlike a magical baseball diamond...
Search Results for "social brand"
5 social media tactics to improve brand loyalty
Social media is one of the most important tools for marketers. Some might even argue that it's the most important of all. It allows brands not only to attract new customers and followers, but to form a relationship with those people. Brand loyalty...
Social media science: How brands can use Facebook to figure out if people like them
Social media stats run rampant through marketing reports these days. But one important metric has been elusive—what do people really think of you? Big brands are always trying to find the answer to that question. Now a new method from researchers...
How growing your social media platform enhances your personal brand
Branding has become one of the most talked-about topics on which PR and digital marketers have started focusing. If you have a brand that requires social media and online visibility to keep it going, then your concerns may lie in the same area. In...
Influencer PR: 3 tips to ensure success in social engagement & brand sentiment
Could Influencer PR be the key to your brand’s success? In the digital age, social media and PR mesh together perfectly. Both solutions help to spread the word about your brand and develop a positive reputation. The connection is so close that many...
Brands expected to play a key role in economic and social recovery—4 key drivers of longevity
Brands have been under pressure to take a stand on societal issues in recent years, and COVID hasn’t changed those expectations—if anything, the pandemic has upped the ante. New research from advertising and PR agency Brownstein, in partnership...
What is Clubhouse? 6 ways brands can maximize this new social platform
Brands now have more ways to drive engagement and create an experience for their followers. Launched in March 2020, Clubhouse is the new popular invitation-only and audio-based social media app. Currently, only available to iPhone users, the app...
Integrated PR Agency Continues to Help Fulfill Brand Potential and Amplify Market Presence for Digital Supply Chain Leader Through PR, Social Media, Marketing Communications and More
BOSTON – Feb. 23, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces the expansion of its strategic partnership with Blue Yonder, the world leader in digital...
Exploring Gen Z women’s new perspectives on life, career, injustice, social media and brands
Perhaps more than any other group, the ongoing COVID crisis has had a profound impact on the lives of the women of Generation Z—on their priorities for the future and their views on careers, relationships, racial injustice, social media and brands....
Relevance International launches The Purpose Method to help build socially responsible, impact-driven brands
Relevance International, a global integrated communications, branding and digital marketing agency specializing in real estate, hospitality, corporate and luxury goods, announced the launch of its newest specialized service for brands – The Purpose...