As a more profound cultural consciousness pervades society, consumers have been demanding that brands and businesses hold themselves to a higher standard of purpose—and likewise, reputation-minded executives have too recognized the need for their companies and...
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Social media is today’s growth engine—is your brand on track?
Brands seeking to generate more sales and grow their markets need to focus on social media. Pre-pandemic numbers gathered by a Pew Research Center survey showed 72 percent of Americans use it to connect with others, follow the news, share information, and be...
New post-pandemic challenges facing brands as Americans resume social activities
In addition to dominating the headlines and broadcast news for nearly all of 2020 so far, the novel coronavirus outbreak has transformed the world in ways no one could have expected—from work to grocery shopping to social activities ingrained in daily life. To help...
4 tips for finding the right social influencers for your brand
The power of social media has never been more apparent, with the top social media influencers being able to reach and connect with millions of fans across several different platforms. Take PewDiePie, for instance, a Swedish social influencer with 119.8 million...
Social activism and teens—and why it’s more important than ever that brands listen
Over the past five years, brand engagement firm Fuse has been monitoring Generation Z to explore teens' views on cause marketing and the role it plays in communicating. In its initial 2015 study, teens were found to be concerned with more close and personal things...
The new social contract of business— why today’s brands have an obligation to act
Today’s stakeholders are more committed to brands that have strong feelings about hot-button societal and cultural issues, and take an active stand on them—and this includes company employees. New research from Atlassian Corporation confirms American employees want...
Social platforms to watch in 2020—which ones should today’s brands be on without fail?
In the fast-paced internet age, social media trends and site status rise and fall quickly—traditionally, OG sites like Facebook and YouTube maintain relevance with the older set (i.e., not Gen Z), while new ones emerge regularly with more youthful appeal. New research...
7 savvy tips for sharpening your brand’s social content to boost followers—and buyers
Social media clearly drives your brand’s messaging and amps up your visibility, but what posting frequency and content types resonate the most with your audience? New research from digital marketing firm Boston Digital found that consumers are drawn to—and will...
Jennings Social Media & MarTech Adds New Account Verticals, Undergoes Rebrand and Continues 11-Year Client Attrition Track Record
Jennings Social Media & MarTech (JSMM) exceeded industry growth benchmarks in Q2 - Q3, pacing at 16% versus national benchmarks at 7.2%. Additionally, the company rebranded and changed its name from Jennings Social Media Marketing to Jennings Social Media &...
Social influence leadership ignites buzz for retailers—which brands are capitalizing?
Retailers are having huge success with social and influencer marketing—in large part because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations—and a handful taking their social influence...