In the tumultuous economic landscape of 2023, B2B technology companies faced unprecedented challenges. The global downturn, marked by volatile markets and tightening budgets, cast a shadow over businesses, necessitating unprecedented resilience and adaptability,...
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The future of content marketing: Challenges, opportunities, trends and predictions
The introduction sets the stage for exploring the future of content marketing, defining it as a pivotal force in the digital realm. Content marketing—the strategic creation and distribution of valuable and relevant content—plays a crucial role in engaging audiences....
InnoVision Marketing Group Named Agency of Record for San Diego Mojo, New Professional Women’s Volleyball Team
SAN DIEGO – January 11, 2024 – InnoVision Marketing Group, a leading global, bilingual marketing agency, is proud to announce its selection as the official Agency of Record for the San Diego Mojo, an exciting new professional women's indoor volleyball team set to make...
University of Nevada, Reno Innevation Center Appoints Marketing Strategist in Residence
RENO, Nev. (January 9, 2024) – The University of Nevada, Reno Innevation Center named veteran marketer and investor relations advisor Ira M. Gostin as its first marketing strategist in residence. In this new role, Gostin will help the center forge new partnerships...
7 steps for creating successful influencer marketing campaigns for B2B brands
As said by Ted Coine: 'Influence will lead marketing efforts by 2020. It's the most effective form of advertising, and coupled with a solid content strategy, no TV or Facebook ad can even compare.' Influence is surely taking the lead today in the B2B space through...
How to leverage USPS’s incentives for effective direct mail marketing in 2024
Recently, the USPS announced a new mail volume growth incentive for first-class mail and marketing mail. The objective of the incentive is to encourage marketers that use the direct mail channel to increase qualifying first-class mail and marketing mail volumes to...
How to create compelling app marketing videos: Your app’s path to success
So, you've just launched your new app and feel pretty good about it. That's great! But of course, your work is far from over. Once you release, you also have to promote and build a following to give that app the best shot at being successful. People need to be...
The next wave of creator marketing: Creators were brand marketers’ top investment this year, and 9 in 10 brands will increase that spend in 2024
Led by high-impact influencers, the Creator Economy broke wide open in 2023 as brands’ top marketing investment, and as we enter the next wave of the estimated $21B creator marketing industry, brands and retailers are investing more than ever in creators because they...
Even in the age of AI, marketing interns will be in higher demand in 2024
Internships have always been the best way to get hands-on experience in a new field, but students and emerging professionals have been wondering if the rise of AI will make these positions obsolete. New research from data-driven software recommendation firm GetApp...
Current Global Elevates Renee Austin to Global Chief Client and Growth Officer and Welcomes Demar Anderson to Lead Marketing and Business Development
Both new roles serve as growth catalysts to elevate the agency’s position as a leading global midsize communications firm. Chicago, IL (Dec. 12, 2023) – Current Global, part of the Interpublic Group (NYSE: IPG), is pleased to announce the promotion of Renee Austin to...