Global sustainability is a high priority for nearly 60 percent of American consumers. People are more interested in eco-friendly products and practices, and big and small businesses alike have noticed. With that in mind, it could be good for your business to center a...
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Boston University Wins Top Prize in Page and Institute of Public Relations Case Study Competition
Two Boston University College of Communication students will receive the 2022 Jack Koten Page Principles Case Study Award at the Page Spring Seminar in Brooklyn, NY, on April 7-8. Their submission analyzed how ride-sharing company Lyft took action against Senate Bill...
Charter Growth Capital Fund Invests in Lambert, Michigan’s Leading PR and Marketing Firm
Charter Growth Capital Fund (CGCF), a fund managed by the principals of Grand Rapids-based Charter Capital Partners, has made a strategic investment in Lambert Global, LLC (“Lambert”), the holding company for PR, investor relations and integrated marketing firm...
MMC Bolsters Data and Performance Analytics Group with the Addition of Dr. Joshua Wu
Today, Marina Maher Communications (MMC) announced the hire of Joshua Wu, PhD., as Senior Vice President, Performance Analytics. Joining MMC from Edelman Data & Intelligence, Wu will report to Chief Strategy Officer Amy Inzanti and is responsible for expanding the...
How franchise brands leverage PR to get more leads: All you need to know
“If I was down to my last dollar, I would spend it on PR.” Those are the famous words of one of the greatest business minds, Bill Gates. So, why would he make such a bold statement? As PR practitioners, we would say that it is because he has seen the transformative...
CDEGIRS: The seven most important letters in the public relations alphabet
Public relations agencies and corporate communications departments are busy with 2022 planning. That means the C, D, E, G, I, R and S letters on their keyboards should be getting quite a workout. Why? CDEGIRS are the seven most important letters in the alphabet for PR...
Innovative Brand and Entertainment Communications Agency, The Right Now, Expands Entertainment Team
Innovative entertainment and brand communications agency The Right Now announced the expansion of its entertainment division with former Amazon Studios and BWR Public Relations executive George Cabico tapped as Head of Filmed Content Communications. Additionally,...
Kalera Names Lambert & Co. as Agency of Record for Public and Investor Relations
Kalera, a leader in sustainable vertical farming, has selected Lambert & Co. (Lambert), a nationally-recognized communications and marketing firm, as its public relations and investor relations agency of record to increase brand awareness among consumers and...
85 percent of consumers decide against buying because of brands’ climate change inaction
Environmental issues are increasingly carrying more weight with consumers, but brands and businesses may not be aware of just how much influence the issue has on brand loyalty. Globally, more than a quarter of consumers (28 percent) believe the majority of businesses...
David Finn, Founding Father of PR, Passes Away at 100
The public relations world mourns the loss of David Finn, Ruder Finn co-founder and celebrated artist, who passed away on 10/18/2021 at the age of 100. Largely considered one of the founding fathers of public relations, David’s early influence in the field helped to...