5W Public Relations, one of the 10 largest independently-owned PR firms in the U.S., has announced a strategic partnership with London-based The PHA Group, which will expand and enhance both agencies’ presence in the global market. The partnership will allow the two agencies to share resources across the United States and the UK, inclusive of regional insights, strategic approach and an employee exchange program.
“The partnership is designed to foster program and employee talents through global integration, diversifying and strengthening 5W’s highly-acclaimed services for companies worldwide,” said Matthew Caiola, Executive Vice President of 5W PR’s Corporate and Technology Practices. “We are dedicated to maintaining a diverse set of PR skills, by embracing information and best practices from around the globe.”
Starting in April 2019, the exchange program will offer a unique opportunity for employees of both 5W and PHA to work in an international PR office, observing how campaigns are activated and gain a global perspective on communications services. The two agencies have already commenced working together on several campaigns for clients in the consumer and tech space, providing a unique offering for businesses seeking multi-regional services provided by top firms in both the U.S. and the U.K.
“Our partnership with The PHA Group is a reflection of both agencies’ drive to remain at the forefront of the ever-evolving PR landscape,” said Dara A. Busch, Executive Vice President of Consumer Practice at 5W PR. “We are extremely proud and excited to kick off the new year with this announcement and set the tone for a very innovative and successful 2019.”
“We see the exchange as a huge benefit for our staff and ultimately our clients,” added Mark Gregory, CEO of The PHA Group. “The communications landscape and industry are forever changing. This initiative not only benefits our employees’ progression and development but widens the international network and reach that we can provide to our clients. We are excited to see what we can achieve as we progress in our new partnership with 5W Public Relations.”
Shelley Frosdick, PHA’s Divisional Managing Director, Consumer, said: “This marks the beginning of an exciting partnership and future for both agencies. We want to continue our commitment to provide our employees with excellent career opportunities, development and education whilst continuing to provide a seamless integrated service for our clients.”
