5W Public Relations (5WPR), an award-winning and top 10 independently owned U.S. PR firm, announced the expansion of its Technology Communications practice, formalizing and expanding its Consumer Tech services into a dedicated Consumer and Emerging Technology group. An established leader among Technology PR firms, 5W’s Technology practice has consistently been recognized for its ability to build narratives for clients that propel them into mainstream news, establishing brand resonance through results-driven earned media campaigns.
5W’s Consumer and Emerging Technology group will combine the industry-leading capabilities of 5W’s Technology practice with its long history of expertise within the Consumer Brand space, offering strategic counsel and communications programs for clients within the marketplace, ecommerce and direct-to-consumer products space as well as emerging sectors including blockchain and cannabis.
“Working with high-growth and disruptive companies is in 5W’s DNA,” said Ronn Torossian, CEO of 5WPR. “Our teams have a deep understanding of the business opportunity that exists when companies layer a brand awareness strategy on top of a growth hacking approach, and this is the unique value we offer to our technology clients. It is the reason we were an early leader within the B2B space and why Consumer and Emerging Technologies is the natural extension of our Technology practice today.”
PR services offered to Consumer and Emerging Technology clients include media relations, product launches, new market expansion campaigns, executive visibility programs, fundraising announcements, content creation, digital media campaigns and speaking opportunities.