Bianchi Public Relations – a metro Detroit public relations (PR) agency with deep automotive media relations and communications experience – has been named the PR agency of record for Paul Eichenberg Strategic Consulting, a Novi, Mich.-based consultancy specializing in automotive supplier strategy.
The announcement was made by Paul Eichenberg, managing director of the consulting firm, and James A. Bianchi, PR agency president.
Bianchi PR is helping Paul Eichenberg Strategic Consulting with public relations, media relations and brand awareness within the global automotive supplier sector.
Eichenberg said that trends toward electric, autonomous and connected vehicles are creating the most disruptive environment that auto suppliers have ever faced in automotive industry history. For example, he warns that increasing powertrain electrification threatens the future of 75 percent of the top 100 automotive suppliers and that supplier CEOs must make strategic investments and changes now to transform their companies for future success.
Founded in 2015, Paul Eichenberg Strategic Consulting specializes in helping clients develop and execute solutions to the complex challenges facing the global automotive industry in this era of disruption. Eichenberg has 25 years of experience in strategic planning, product management and merger and acquisition activities with Fortune 500 automotive suppliers, including Magna Powertrain, Magna Electronics, PPG Industries and Dura Automotive Systems. Current clients include hedge funds, investment banks, private equity investors and automotive suppliers.