Hill+Knowlton Strategies (H+K), international public relations agency, has become leading fintech Bitpanda’s external communications partner in Europe. Bitpanda is a Vienna-based trading platform founded in 2014 that allows users to invest in Bitcoin, gold and over 30 other digital assets from phone or desktop.
“We turned to H+K because we are at an important milestone,” said Ivis Buric, Bitpanda PR & Communications Manager. “In just five years Bitpanda has become a leading fintech in trading bitcoins and digital assets, with over one million users and a phenomenal growth rate. We are keen to communicate our approach and tear down barriers with a clear vision; no matter the budget or country if you have internet, you should have access to the financial world. We believe with H+K’s network and expertise, the time is right to invest in PR support.”
David Vindel, H+K’s European Technology Lead, said: “Bitpanda has all the hallmarks of a potential unicorn business. It has a disruptive approach, a solid purpose of wanting to liberalise cryptocurrency and digital asset investing, and a digital platform based on ground-breaking blockchain technology.”
Bitpanda’s service is fast, intuitive, secure and available 24/7, and uses state-of-the-art blockchain technology. The company is a firm believer in the innovative power of cryptocurrencies, digitized assets and blockchain technology, and their mission is to tear down the barriers to investing and bring traditional financial products to the 21st century.
“Bitpanda wants to make investing in digital assets as easy as ordering a pizza or a taxi,” added Gonzalo Lamas, H+K Spain’s Director of Financial Communications. “What is very unique about Bitpanda is their strong vision and purpose of making investing easy and accessible and the fact that the company has been built without any VC funding.”
Effective immediately, H+K will focus on communicating Bitpanda’s story, supporting product launches and raising awareness of Bitpanda’s trading platform.
