GCI Health Expands Global Footprint into Middle East

by | Jun 9, 2021

GCI Health, a global speciality healthcare and medical communications agency, announced its expansion into the Middle East at a pivotal time when healthcare has become one of the fastest growing sectors in the region.

GCI Health will integrate with ASDA’A BCW’s current healthcare team, which will now operate as GCI Health Middle East. The transition provides new and existing clients with a high level of service and expertise, bringing together the strategic, integrated, and creative heritage of ASDA’A BCW with GCI Health’s global healthcare specialist infrastructure.

“The launch of GCI Health Middle East enhances our capacity to deliver exceptional health focused communications in the region at a time when governments are investing significantly in healthcare infrastructure,” said Kristin Cahill, Global CEO, GCI Health. “By joining hands with ASDA’A BCW, we are delivering a significant value-add for our clients and healthcare partners in the region.”

GCI Health Middle East is being led by Kath Kerry, President – Europe & Middle East, who has over 20 years’ experience in global healthcare communications. Kerry will partner with Sunil John, President – Middle East of BCW and Founder of ASDA’A BCW, to lead the existing regional team and drive the growth of GCI Health Middle East.

GCI Health Middle East brings the celebrated global healthcare communications competencies of GCI Health to our region, where we already serve health ministries and some of the largest healthcare providers, pharmaceutical and MedTech companies. As the region’s first specialist healthcare communications team, GCI Health Middle East will deliver impactful strategies to meet the needs of the public and private healthcare sectors in a fast-paced and changing environment,” said Sunil John.

GCI Health is one of the world’s most highly recognised integrated healthcare communications agencies and was named 2020 PRovoke Global Healthcare PR Agency of the Year, 2020 PRovoke Agency of the Decade and 2020 PRWeek Creative Agency of the Year. The agency is solely focused on healthcare and is immersed in the overall environment, stakeholders and media trends. With an unrivalled client portfolio including a diverse set of innovative brands that span a wide range of therapy areas, GCI Health delivers the depth and breadth of expertise needed in this complex landscape.

GCI Health recorded significant growth in revenue in 2020, led by an increase in demand for specialist PR services by the health, pharma and wellness sectors. The agency’s expansion follows a period of significant agency growth and major award recognition in the US, Europe, and Asia-Pacific.

About GCI Health

GCI Health is one of the most highly recognised global integrated healthcare communications agencies in the world, with recent industry honours including being named 2020 PRovoke Media Global Healthcare PR Agency of the Year, 2020 PRovoke Media Agency of the Decade, 2020 PRWeek Creative Agency of the Year, 2019 MM&M Midsize Agency of the Year and several Global Best Place to Work For awards. At GCI Health, we are Inspired by People. We share our clients’ desire to improve the health of all people around the world and work tirelessly to contribute to their ambitious goals. Our approach to communications is rooted in looking at all stakeholders – patients, caregivers, healthcare providers, policymakers, reporters and payers – as people with distinct perspectives that shape how they think about health. We create breakthrough, people-driven programs that drive tangible results for our clients and the people they serve. And we carefully curate a culture that is catalysed by the belief that people should be as successful in their personal lives as they are in their professional ones. www.gcihealth.com. Follow us on LinkedIn, Facebook, Twitter and Instagram.


ASDA’A was founded in 2000 as an independent agency by Sunil John, who leads the agency in its 21st year. In 2008, WPP acquired a majority stake in the firm and ASDA’A became a part of the Burson-Marsteller global network. After the merger of Burson-Marsteller and Cohn & Wolfe in 2018 to create BCW (Burson Cohn & Wolfe), the firm is now ASDA’A BCW. The agency employs more than 160 professionals across eight wholly-owned offices and nine affiliates in 15 Middle East & North Africa (MENA) countries. The agency serves over 100 retained clients and is the leading PR consultancy in MENA.  www.asdaa-bcw.com Follow, like, share on Facebook, Twitter; Instagram; YouTube and LinkedIn.

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