Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has won a new mandate with Hill’s Pet Nutrition (Hill’s), a Colgate Palmolive brand.
Kate Hopper, Managing Director, Consumer Package Goods and lead for the account, commented:
“H+K is full of pet lovers, so the opportunity to work with Hill’s, the UK authority on pet nutrition, is a dream brief. Our integrated team are excited to get started.”
H+K will be delivering PR, social media and influencer engagement across both pet professional and pet owner audiences for Hill’s. Their campaign ‘Be more animal’ will see a series of creative activations drive engagement and advocacy for the premium brand.
Daniel Martin, Digital Marketing Manager for Hill’s UK & Ireland, said:
“We were looking for one agency who could bring our PR, social and advocacy ambitions together to help transform our presence and communicate what we stand for. H+K stood out as the perfect partner.”
Hill’s also work with Wavemaker in the UK. The hire of H+K consolidates their agency support within the WPP group, leveraging synergies.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational, and global clients. H+K operates in more than 70 offices in nearly 40 countries worldwide, as well as an extensive associate network, delivering award-winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.