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Imprivata Engages Red Lorry Yellow Lorry as its PR Agency for the DACH Region

by | Apr 26, 2022

We are pleased to announce that Imprivata, the digital identity company for mission- and life-critical industries, has officially extended its contract to the DACH region. Having already developed and implemented successful PR strategies for Imprivata in the USA, we are particularly pleased to intensify our cooperation. Our DACH team will design a tailor-made PR campaign with the aim of increasing awareness of Imprivata in German-speaking countries.

The program is hubbed from our Boston, Massachusetts office in the States, and our DACH campaign is managed from our Berlin office. We will leverage our extensive healthcare experience to highlight Imprivata’s leadership in this space with its first-to-market solutions for hospitals, patients and healthcare providers and mission-critical organizations. In addition, other industries should also benefit from the innovations emanating from Imprivata. Through thought leadership campaigns and our extensive expertise, we will not only focus on Imprivata’s outreach, but specifically on recognizing Imprivata as a key player in the mission- and life-critical industries across the DACH region.

“The DACH region is a very important and growing market for Imprivata in Europe. Because the Lorries have already demonstrated their healthcare and cybersecurity expertise working for us in the US, we know first-hand how their strong commitment to developing and executing successful PR campaigns helps us to reach the relevant players in the healthcare industry,” says Leslie Keil, VP of Brand, Digital and Communications at Imprivata.

The Lorries’ new commitment to Imprivata is the result of a significant global growth trajectory that we as an agency have been able to record especially over the past year. Also of note was the opening of a new US office in Austin. Imprivata is one of our newest clients for Red Lorry Yellow Lorry’s DACH business. The DACH region is experiencing strong growth within the agency – both in terms of team growth and customer acquisition.

“It’s been a pleasure to see the successful collaboration of our US lorries with Imprivata over the last year+,” said our Director of Germany (DACH), Ursula Buczek. “Medtech is a strong pillar in our lorry client portfolio and we’re really looking forward to raising awareness for Imprivata in Germany. The digitalization and security of hospitals, providers and patients is a very important topic, especially in the DACH region, and extending Imprivata’s innovation in this realm to other sectors comes at a critical time. We look forward to a great transatlantic relationship for many years to come!”

To find out how we can support you with your next PR or marketing campaign, please contact us .


About Imprivata
Imprivata is the digital identity company for mission- and life-critical industries, redefining how organizations solve complex workflow, security, and compliance challenges with solutions that protect critical data and applications without workflow disruption. Its platform of interoperable identity, authentication, and access management solutions enable organizations in over 45 countries to fully manage and secure all enterprise and third-party digital identities by establishing trust between people, technology, and information. For more information, visit our website.

About Red Lorry Yellow Lorry

Headquartered in London with offices in Berlin, Paris, Boston, Austin and Los Angeles, Red Lorry Yellow Lorry delivers public relations, marketing, and customer experience services to some of the world’s most innovative companies. Its client list features b2b companies spanning the AI, blockchain, cybersecurity, enterprise IT, M&E and MarTech sectors – including Bynder, Avid, CertiK, Imprivata, Panavision and Quantum.

Listed among PR Week’s top 15 tech PR agencies, the lorries run globally integrated campaigns through its six offices and global partner agency network, Convoy. The agency supports brand strategy and messaging, influencer relations, content marketing, social media, digital and more, to help disruptive brands gain awareness and influence in competitive markets.

For more information, visit www.rlyl.com, drop us a note at hello@rlyl.com, or find us on Twitter and LinkedIn.

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