fbpx

Kaplow Communications Adds New Clients to Agency Roster

by | Apr 17, 2024

Kaplow Communications announced the addition of the following new clients to its roster across our three core categories – Lifestyle, Beauty, and Health & Wellness:

  • Media and lifestyle industry giant, Forbes
  • Fan favorite apparel brand, johnnie-O 
  • Hair color industry disrupter, Madison Reed
  • Transformative plastic surgery innovator, Renuvion
  • Revolutionary beauty and skincare device company, GESKE German Beauty Tech

In addition, Kaplow Communications is embarking on an exciting new chapter with a revamped website and brand identity refresh – one that embodies the firm’s commitment to innovation, creativity, and staying at the forefront of industry trends. The updated site highlights transformative new case studies and its expanded services to better serve brands in today’s dynamic digital landscape.

New clients include:

Forbes

Kaplow is the U.S. communications agency for Forbes, the global media company that focuses on business, entrepreneurship, leadership, investing, technology, and lifestyle. The Forbes brand is synonymous with success, by celebrating those who have made it, and those who aspire to make it through its trusted journalism, signature LIVE and Forbes Virtual events, custom marketing programs and 42 licensed local editions in 68 countries. 

Overseen by Jee Nah Chang Walker, EVP of Lifestyle, Kaplow is providing strategic communications planning and guidance, media relations and social listening for the Forbes brand, its editorial, events, programs, leadership team and trusted journalists.

johnnie-O

Kaplow was awarded holiday gift guide and women’s collection launch work for johnnie-O, the premium apparel brand known for its blend of East Coast classics and West Coast casual. In addition to handling media relations for the brand’s Men’s line, Kaplow helped johnnie-O launch the brand’s first-ever women’s capsule collection. Account is overseen by Sonya Li Casino, SVP Lifestyle.

Madison Reed

Kaplow is the communications agency for Madison Reed, the prestige hair color brand founded in 2013 by Amy Errett. Offering 55+ shades of luxurious hair color with Smart 8-Free and Leaping Bunny certified formulas, Madison Reed provides salon-quality results whether you are coloring your hair at home or through a licensed colorist in one of their 90+ Hair Color Bars across the country.

Kaplow provides Madison Reed with full-service communications support including strategic counsel and planning, consumer and corporate media relations and executive thought leadership. This account is overseen by Claire Nilsson, EVP Beauty.  

Renuvion

Kaplow was awarded the role of U.S. AOR for Apyx Medical and its flagship brand Renuvion, a revolutionary body contouring technology that empowers consumers to feel and look their best, from the inside out. For Renuvion, led by EVP Health & Wellness Liz Mefford, Kaplow is providing strategic communications planning and guidance as well as handling media relations, media activations, strategic partnerships and influencer partnerships.

GESKE German Beauty Tech

Kaplow leads all U.S. communications support for GESKE German Beauty Tech, a global skin health brand launched in 2023. GESKE German Beauty Tech merges German engineering with proven skin health expertise and is dedicated to crafting accessible, innovative, and sleek skincare devices. Under the leadership of EVP Health & Wellness Liz Mefford, Kaplow was responsible for the U.S. launch of the brand in December 2023 and continues to support media relations, dermatologist relations and A-list celebrity and influencer programming.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

Decoding the PESO model: A comprehensive guide for PR

Decoding the PESO model: A comprehensive guide for PR

Shaping the public’s perspective of your brand can be achieved through several public relations initiatives. If you’re looking for a holistic approach to PR, the PESO model might be the answer for you. In this article, we’ll discuss the PESO model’s ins and outs....