Kite Hill PR Names Sustainability Data Platform, Arbor, Winner of Agency’s “Tech for Good” Program

by | Jan 12, 2023

Kite Hill PR, an award-winning, agile tech PR agency, has selected sustainability data platform, Arbor, as the winner of the second iteration of the agency’s “Tech For Good” program. The initiative offers purpose-driven, pro-social technology companies a custom, four-month, PR program at no cost. Arbor, an automated sustainability data platform that delivers assessments to businesses that outline the impact of their supply chains and assess the environmental footprint of their products, was selected from a field of impressive fast-growth climate-forward companies.

“After the success of our inaugural Tech For Good campaign with Included.ai, we were eager to continue the program. We are thrilled to support our next winner, Arbor, a company whose mission is to make sustainability simple and accessible across every industry,”  said Tiffany Guarnaccia, CEO and founder of Kite Hill PR.

“Today, companies are trying to answer the call from society to practice sustainability and transparency, but are finding that the process is more complex than anticipated,” said Alex Todorovic, Founder and CEO at Arbor. “Brands need smarter data and simplified platforms that allow for change to happen, which has been Arbor’s goal from the start. We are thrilled to get the chance to work with Kite Hill PR and bring meaningful awareness to the need for sustainable business practices.”

Kite Hill PR accepted applications from startups featuring BIPOC/woman/LGTBQIA+ leaders that have closed a Seed or Series A fundraising round, and fall within the ESG, Green Tech, Clean Tech categories. Submissions were reviewed by a panel of judges – including Tech for Good’s inaugural winner, Raghu Gollamudi, co-founder at Included, Tiffany Guarnaccia, CEO and Founder and Jeanne Meyer, CCO at Kite Hill PR. The submissions were judged against three key pillars: impact, innovation and scalability.

Finalists for the second iteration of Tech for Good included WattBuy, a climate-first, personalized power company working to deliver clean electricity to every home on the planet; and TurtleTree, a biotech company dedicated to producing a new generation of nutrition.

Tech for Good builds upon Kite Hill PR’s commitment to provide purpose-driven PR counsel and mentorship to tech and B2B companies, including clients in adtech, clean tech, cybersecurity, enterprise tech, media & entertainment sectors. Kite Hill PR’s inaugural Tech For Good partnership with Included garnered a total of 90.5M impressions and resulted in overall increased visibility for the brand.

About Kite Hill PR

Based in New York City with team members in the UK and across North America, Kite Hill PR is a leading B2B communications and tech PR agency. The company’s winning approach combines thought leadership, strategy and media relations to drive clients’ businesses forward. Kite Hill PR has been recognized as one of the “Top Tech Specialist PR Agencies in NYC,” “Most Powerful PR Firms,” and a “Top 50 PR Firm in America” by the Observer, a “Best Place to Work” by PR News and one of “America’s Best PR Agencies” by Forbes.

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