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Leading automotive manufacturer appoints Stafford-based PR agency

by | Apr 18, 2024

~ Stone Junction begins work on social media campaign for SPAL Automotive UK Ltd ~ 

Stafford-based Technical PR agency Stone Junction has been appointed by global leading manufacturer of high performing electric fans and blowers, SPAL Automotive UK Ltd, to manage a new LinkedIn campaign. A key goal of the campaign is to grow the company’s LinkedIn followers and engagements, providing new communication options for customers and increasing its market share. 

Stone JunctionThe win for Stone Junction comes after an eager pitch to SPAL Automotive UK Ltd. Keen to win the account, the agency highlighted its abilities in digital PR and social media, securing plans to create a 12-month LinkedIn blogging campaign and increase its following on the B2B platform.  

SPAL Automotive UK Ltd is a well-established business, having supplied to several big-name companies across several sectors, including automotive, construction, agriculture, as well as refrigerated transport and more. Boasting over 60 years of experience in thermal management engineering, its range of brushed and brushless axial fans and centrifugal blowers has seen the company grow into a market leader. 

The digital campaign holds exciting prospects for SPAL Automotive UK Ltd, with the campaign serving as a method of modernisation with the digital footprint being an innovative approach for SPAL when it comes to growing their business.  

Campaign goals focus on growing audience engagement and reach. The LinkedIn campaign aims to grow its page by 1,000 new followers over a 12-month period, reinforcing SPAL as the industry leader. Stone Junction will also monitor the engagement across posts and the newsletter every month to work out successes and make improvements.  

“SPAL Automotive UK Ltd chose to work with us because it sees us as a trustworthy modern partner who can grow its business,” explained Matt Perry, account manager at Stone Junction. “Originally, we met at 2023’s Advanced Engineering trade show and we’ve kept in contact ever since. I’m very excited that the company has appointed us, where we will build on its position as an industry leader using a modern approach to social media marketing.” 

The new client win comes at a time of growth for Stone Junction, after recently winning other STEM clients, including Foxmere and Excitation Engineering Services in the last six months.  

See how Stone Junction can help you modernise your campaigns with social media and other PR tactics here: www.wechangeminds.com/services/digital-marketing/social-media.  

About Stone Junction

Stone Junction, a Stafford based technical and engineering PR firm, was established in early 2006. Stone Junction provides its clients with the tactics and techniques to drive sales and lead opinion. Services include trade, online and national PR, copywriting, e-mail marketing and Web content optimisation. If you want to stay constantly up to date on the latest news from Stone Junction, you can subscribe to our Blog here: http://stone-junction.blogspot.com/p/subscribe.html.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

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