Matter Communications, one of the fastest growing PR agencies nationally with in-house creative services and digital marketing groups, announced today the addition of several noteworthy clients to its growing healthcare practice, including its selection as Agency of Record for DocuTAP, a leading provider of on-demand care software and services for electronic health records (EHR), patient engagement, practice management (PM) and revenue cycle management (RCM).
“We included Matter in our competitive agency search on the recommendation of our private equity firm who’d had positive experiences working with them in the past,” said Dusty Schroeder, vice president of marketing, DocuTAP. “Matter stood out from the competition and won over our leadership team with its depth of knowledge, creativity and passion. While our partnership with Matter is new, we are already seeing significant, impactful results.”
“Over the last year we have seen significant investments across healthcare, along with a number of notable companies pivoting, expanding or merging to bolster their position in the market. We believe there is a growing need for strategic PR and marketing support in the space, and the recent additions to our portfolio serve as evidence of our ability to serve the highly competitive and nuanced market,” said Scott Signore, CEO, Matter Communications. “Our new client-partners are all excellent examples of the kinds of brands we want to work with. We recognize the growing need and remain deeply committed to this market, and to pursuing the best and brightest talent to bolster our healthcare team and support the growing portfolio.”
“I really appreciate the proactive way in which the Matter team reaches out from time to time to make me aware of clients that are bringing innovative health IT products to market, and fresh perspectives to thought leadership circles,” said Jennifer Dennard, founder of #healthITchicks. “The #healthITchicks community has especially benefited from Matter’s ability to identify female founders that are great fits for our editorial projects.”