MUSH Picks AntiSocial as Its Social AOR

by | Aug 3, 2022

Social Media agency AntiSocial, the sister company to global creative collective Thinkingbox, has been awarded Social Agency of Record for MUSH, the leading brand in ready-to-eat oats from powerhouse Co-Founder/CEO Ashley Thompson. AntiSocial will develop and execute their digital strategy, social strategy and to produce and create content.

Founded in 2015, MUSH has grown rapidly from a small, handmade venture, selling out of local farmers markets in San Diego to a category-leading company. MUSH ready to eat oats are “wholesome, and then some,” made with clean, delicious ingredients and plant-based milk. In
this partnership, AntiSocial is supporting MUSH to develop their digital channels with bold, unique strategy and to help them grow their name online. AntiSocial is thrilled to join MUSH in their mission to add fun back into a category that has lost all sight of it.

“We are so excited to kick off this partnership with MUSH,” says Lindsay Bryson, Director of Client Services for AntiSocial. “We are looking forward to learning and growing with their incredibly smart and driven team to help create better outcomes through better food – and have
a little fun along the way.”

“We are so appreciative of the effort and quality of work from AntiSocial,” says MUSH Senior Vice President of Marketing, Julia Adams. “I know I have said this before, but the passion from this team does not go unnoticed! This is such a great partnership for us!”

About MUSH:
Woman-founded, owned, and operated, MUSH is committed to doing good and tasting better, every spoonful and every day. We know that great food creates greater outcomes. MUSH has earned a cult-like following of fitness enthusiasts, celebrities, and health gurus alike such as:
Mark Cuban, Ally Love, Kim Kardashian, Melissa Wood Health, Nina Agdal, Joe Jonas, Cody Rigsby and more. MUSH’s 10 delicious flavors can be found in the refrigerated aisle nationwide at 10,000 retail stores such as Whole Foods Market, Costco, Kroger, Target, Publix, Erewhon,
and more.

About AntiSocial:

AntiSocial is a social media agency that harnesses storytelling, user journey, and brand voice through social platforms. Their services include social content creation, media strategy, and influencer marketing. AntiSocial has worked with Riot Games, Cuphead, Bootlegger, Oakwyn
Realty Ltd, Herschel, and Revanesse®. The company is owned by the global creative collective Thinkingbox.

About Thinkingbox

Thinkingbox is a global creative collective shaping the future of brands like Adobe, Intuit, Riot Games, and Pinterest through craft and curiosity. Our diverse team partners with businesses at the intersection of creativity and technology. We champion collaboration to deliver authentic
strategy and storytelling across our four key service offerings; digital, experiential, content, and social.
Belief in the making™

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


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