New global study shows organizations that integrate AI with human marketers are 3x more likely to achieve measurable ROI and significantly outperform peers in customer connection, creativity and speed SAN JOSE, Calif. — (April 28, 2026) — The CMO Council, in...
PR Agency News
Hotwire Global Expands Executive Leadership to Combine Deep Experience with AI-Powered Agility and Intelligence
San Francisco, April 28, 2026 – Hotwire Global, the global communications and marketing consultancy including Hotwire and ROI∙DNA, has reinvigorated its global leadership team under new global CEO Grant Toups. This remixed leadership team brings years of deep...
World’s First Global Bureaucracy Perception Index Sets A New Benchmark for Government Service Delivery
Developed by APCO and Horizon Group, the GBPI measures how citizens and businesses experience bureaucracy across 13 countries—providing actionable insights to strengthen execution, trust and competitiveness Washington—April 28, 2026: APCO and Horizon Group today...
Nteractive Expands New Balance Partnership with Multi-Touchpoint London Marathon Delivery
LONDON - Monday 27th April - Experiential event specialists Nteractive announced their continued partnership with New Balance for the 2026 London Marathon, marking over a decade of collaboration. Beginning Wednesday, April 22nd, Nteractive deployed a multi-site...
French/West/Vaughan Leads Dolly Parton Children’s Hospital Transformation
RALEIGH, N.C. (APRIL 22, 2026) – French/West/Vaughan (FWV), one of the nation’s most highly decorated independent public relations, advertising and digital media agencies, today announced it is working with the newly named Dolly Parton Children’s Hospital, widely...
The Abbi Agency Expands Public-Sector Communications Expertise with Addition of Jennifer Davies
LAS VEGAS, Nev. (April 21, 2026) — The Abbi Agency (TAA) has announced the addition of Jennifer Davies as Vice President of Strategic Communications, further strengthening the agency’s ability to help organizations communicate clearly and effectively across complex,...
Demandbase Expands Partner Model to Deliver Connected AI GTM for the Enterprise
New Premier+ tier helps revenue teams move beyond fragmented tools to operational AI GTM, accelerating time-to-value with partners like Marketbridge SAN FRANCISCO, April 21, 2026 (GLOBE NEWSWIRE) -- Demandbase, the definitive pipeline engine for AI GTM teams,...
spark* communications Debuts as the Agency Built for Consumer Brands Ready to Ignite
Three Executives with 60+ Combined Years of Marketing Expertise Reunite to Launch Consumer Public Relations and Digital Marketing Agency CHARLESTON, SC, April 21, 2026 – spark* communications debuts today as a fully integrated public relations and digital marketing...
Only 2% of Consumers Buy From an AI-Recommended Brand Without Checking It First, Idea Grove Survey Finds
DALLAS–-Brands are racing to get recommended by AI tools like ChatGPT and Google Gemini. But new research from Idea Grove, a PR and visibility agency for B2B brands, shows that a recommendation alone rarely closes the deal. In the Idea Grove 2026 Study: How Consumers...
Coyne PR Reimagines “Take Your Child to Work Day” with Inclusive “Take Your VIP to Work Day” Initiative
Parsippany, N.J.-based Coyne PR, a leading independent public relations agency in the New York metro area, introduces its inclusive “Take Your VIP to Work Day” initiative The program reflects Coyne PR’s commitment to fostering workplace culture and community...
Ingka Group and Chupa Chups turn the Swedish meatball lollipop into a global campaign
What began as an April Fools’ social tease, engaging tens of millions of consumers online, has evolved into a global activation designed to move audiences from surprise to real lollipops available in stores. The campaign runs through to June and culminates with a...
Marketbridge Appoints Fiona McKenzie as President of Europe
BETHESDA, MD – April 15, 2026 — Marketbridge, the Growth Company for Business, today announced the appointment of Fiona McKenzie as President of its European operations, effective immediately. McKenzie will lead the next phase of growth and integration across the...