SourceCode Communications Broadens Workplace Experience Portfolio with Addition of Legion to Client Roster

by | Nov 11, 2021

SourceCode Communications announced that it has been selected as the communications agency of record for Legion, whose mission is to turn hourly jobs into good jobs with an AI-powered workforce management platform that optimizes labor efficiency and employee engagement simultaneously. Through this partnership, which started in Q1 of this year, SourceCode is proud to continue expanding its PR capabilities in the workplace management space.

“It’s never been more apparent than now how important it is to ensure employees are supported in the workplace, especially considering the difficult year we’ve all had across the board,” said Sara Ajemian, Senior Vice President of SourceCode’s Insights & Engagement practice. “Legion is a pioneer in an often overlooked workforce – hourly workers – and we feel proud to work with a company helping employees feel empowered and celebrated in the workplace, which is something that is also integral to our operations here at SourceCode. We are honored to be able to work with them to tell their stories.”

Legion helps employers to best deliver value to their employees and optimize labor efficiency through its AI-powered workforce management platform. With a goal of improving hourly jobs and employee engagement, Legion gives hourly employees increased schedule empowerment, gig-like flexibility, and modern tools while simultaneously enabling employers to optimize labor efficiency using advanced data science.

The company has experienced immense growth, announcing a $50M Series C in May of this year, an expanded C-suite, as well as new platform capabilities to provide workers with early access to earned pay and employee performance incentives. Legion was also recently named by Forbes as one of the “25 venture-backed startups most likely to become unicorns.”

“There are more than 73M hourly workers in the United States and they make up more than half of the entire workforce. Legion was founded on the premise that we could upgrade the jobs for the majority of the U.S. workforce and allow employers to be efficient and innovative at the same time. said Kristin Brennan, VP of Marketing, Legion. “We recognized a partner in SourceCode that really understood and empathized with our goals, and we’re happy to be working with them on this shared vision.”

Legion joins other companies, including more recently impact.com and Heap, as part of the agency’s thriving Insights & Engagements practice, a group of clients using emerging technologies to better understand and deliver seamless customer and employee experiences.

Consistently honored as a best place to work in public relations, SourceCode Communications has become a leading player in the technology PR scene, most recently being named as one of the Fastest Growing Agencies for second consecutive year by Adweek and appearing in PRNEWS’ Agency Elite Top 100 List for the second year in a row. SourceCode also recently expanded its offerings with the acquisition of integrated creative agency, Strike2, to further support clients with a whole new set of skills, including advertising and creative capabilities as well as integrated campaign development, expanding the agency’s new digital strategy practice.

About SourceCode Communications

Since inception in 2017, SourceCode Communication’s philosophy has centered on changing technology conversations by injecting humanity, empathy, and an emphasis on storytelling back into technology communications. We believe that if we can make the end user emotionally connect with a brand, we can more effectively change perceptions and behavior. Over the last four years, SourceCode has used this philosophy to fuel its growth into an award-winning communications marketing agency delivering measurable business impact to brands across  D2C, Health & Wellness, Consumer Lifestyle, Consumer Technology, Financial Technology, Mobile, Cloud & Telecoms, Insights & Engagement, Analytics, and Enterprise Technology.

What really differentiates SourceCode is the company’s relentless pursuit to uncover and shine a light on meaningful stories that make people think and feel, and we’re proud to have been named a best-in-class agency for our ability to do so. In 2021, we have been shortlisted as PRovoke’s Digital Agency of the Year, named one of America’s Best PR Agencies by Forbes, and honored at the SABRE Awards North America for PR Agency Citizenship. In 2020, we were PRWeek’s Outstanding Boutique Agency and Best Places to Work, and Adweek named us a top 10 Fastest Growing Agency. The agency also proudly runs the Diversity Marketing Consortium™, a 501c3 using communications to amplify Black-, female-, and other minority-owned businesses, as well as WeRaise PR launched earlier this year to support, and champion, working parents within the communications industry. For more information, please visit www.sourcecodecommunications.com.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


5 effective PR strategies for small businesses in 2024

5 effective PR strategies for small businesses in 2024

Small businesses might have the impression that there’s no need to worry about having a PR strategy—if you build it they will come, and all that. But the reality is that this is just as much a part of being profitable whether you’re operating on a local scale or...