SourceCode Communications has expanded its portfolio in both the security and the mobility industries with the addition of Pindrop and Cambridge Mobile Telematics, two new agency of record relationships. A pioneer in voice security and authentication, Pindrop is is trusted by seven of the world’s 10 largest banks. Cambridge Mobile Telematics, fresh off the close of a $500MM investment from the SoftBank Vision Fund, is on a mission to create safer drivers through the elimination of distracted driving via its award-winning DriveWell Platform.
“Pindrop and CMT are two exciting additions to the portfolio—both with a focus on shifting the narrative around their respective industries and, most importantly, their own brands,” said Rebecca Honeyman, Managing Partner of SourceCode Communications. “Both Pindrop and CMT will allow our cross-disciplinary teams to deliver thoughtful creative, data-driven storytelling and drive actionable business results.”
Pindrop on-boarded SourceCode in December for a program surrounding the launch of a new Voice Identity Platform at the Consumer Electronics Show (CES). In 2019, the agency is managing a robust communications program to elevate Pindrop’s presence in the security and Internet of Things landscape through product communications, customer success programs, executive positioning, trade show management and more. Pindrop is the latest addition to SourceCode’s growing portfolio of enterprise security companies, which includes PCI Pal and Wallarm.
“SourceCode’s combined knowledge and experience of the consumer and B2B tech landscape really resonated with us, and has resulted in immediate success for the Pindrop business,” said Josh Soto, vice president of marketing at Pindrop. “They quickly immersed themselves into our business and have become integral partners beyond traditional public relations.”
Cambridge Mobile Telematics, founded in 2010, as a spinout from MIT’s Computer Science and Artificial Intelligence Lab, has engaged SourceCode to build and execute a communications program focused on increasing awareness among insurers, driving app downloads and recruiting top talent. The company’s DriveWell behavior-based program has helped users achieve a 40-percent reduction of digital distractions in just 60 days. In 2019, Cambridge Mobile Telematics aims to broaden its capabilities to reach drivers of the 1.2 billion cars on the road through creative, integrated communications programs.
“Early on, we knew that SourceCode could be the right partner for us. There was a natural synergy between our teams and a strong desire to help tell our story to improve the safety of roadways around the world,” said Ryan McMahon, vice president of marketing at Cambridge Mobile Telematics. “The agency’s appetite to tell human stories enabled through technology and innovation represented a true philosophical match.”
This announcement comes on the heels of SourceCode receiving a number of PR and marketing accolades in late 2018 and early 2019, including Bulldog Reporter’s Best PR Agency of 2018 and Observer’s 2019 Top Tech Specialty Firms. The company, which recently celebrated its first birthday, was also shortlisted for two 2019 Holme’s In2Sabres Award and as an Outstanding Boutique Agency of the Year from PRWeek.